Pinterest isn’t just a mood board—it’s a powerhouse for product discovery and purchase intent. In 2025, Pinterest’s user base is more engaged than ever, with shoppers actively searching for inspiration, ideas, and products to buy. According to recent data, over 80% of weekly Pinners have discovered a new brand or product on the platform, and 97% of top searches are unbranded, giving emerging brands a level playing field (source).
What sets Pinterest apart? It’s a visual search engine, not just a social network. This means your content can be discovered for months (or even years) after posting—unlike the fleeting nature of other platforms. With new ecommerce features like AR Try On and seamless mobile checkout, Pinterest is closing the gap between inspiration and purchase, making it a must-have for any brand or agency looking to drive online sales.
Selling on Pinterest starts with a solid foundation. Here’s how to get your shop up and running:
Pro Tip: Plan content 30–45 days ahead of seasonal trends and use scheduling tools like Sked Social to maintain a consistent posting cadence.
Pinterest SEO is non-negotiable in 2025. Here’s how to make your products discoverable:
Example: A home decor brand creates a “Spring Refresh” board, featuring Rich Pins for each product, a video Pin showing a room makeover, and tagged products in styled images. This multi-format approach increases both discovery and conversions.
Pinterest’s 2025 updates are designed to make shopping seamless:
Sked Social Integration: Use Sked Social’s Planning tools to visually map out your Pinterest content calendar, schedule Pins in advance, and track performance across all your social channels.
Common Mistake to Avoid: Don’t treat Pinterest like Instagram. Pins have a much longer shelf life, so focus on evergreen content and SEO rather than fleeting trends.
Challenge: Low visibility for new products
Solution: Use keyword-rich titles, join the Verified Merchant Program, and promote Pins with targeted ads.
Challenge: Managing content across multiple platforms
Solution: Centralize your workflow with Sked Social’s unified dashboard, allowing you to plan, schedule, and analyze Pinterest alongside Instagram, Facebook, and more.
Challenge: Tracking ROI from Pinterest
Solution: Leverage Rich Pins, UTM tracking, and Sked Social’s analytics to connect Pin engagement to actual sales.
Challenge: Keeping up with Pinterest’s evolving features
Solution: Stay updated via Pinterest’s business blog and use Sked Social’s feature updates to ensure you’re leveraging the latest tools.
Yes, you can use ecommerce integrations (like Shopify) to create a Pinterest shop, or drive traffic to other platforms. However, having a website unlocks more features and analytics.
Visually appealing, unique, and niche products perform best—think fashion, home decor, beauty, food, and DIY.
Pinterest offers a Creator Fund and paid partnership tools. Brands can also pay creators for sponsored content and collaborations.
Use Rich Pins, keyword-optimized descriptions, and high-quality visuals. Tag products and link directly to product pages for a seamless shopping experience.
Use Pinterest Analytics for engagement metrics and Sked Social’s Analytics for cross-channel reporting and ROI tracking.
Selling on Pinterest in 2025 means more than just posting pretty pictures. You need a strategy that combines SEO, creative content, and data-driven decision-making. The biggest pain points—content planning, consistent posting, analytics, and cross-platform management—are solved with Sked Social’s all-in-one platform.
Ready to transform your social media workflow? Start your free trial today—no credit card required.
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