Q&A with Sophie Lyall

February 27, 2026

Sophie Lyall has doubled down on keeping content real in 2026 — resisting the urge to automate creativity and instead focusing on voice, instinct, and strategy. From caring about different metrics depending on the brand, to rejecting the ‘post every day’ myth, she’s clear on one thing: useful, relevant content shared consistently is how trust — and results — are built.

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