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Fit4Dance NYC is a vibrant dance studio in Brooklyn that has built a strong community presence over 11 years. After successfully relocating to a larger space around 2 years ago, the studio continues to thrive by offering diverse dance classes, virtual options, and regular community events that bring people together through movement and music.
Owner Laci Chisholm wears multiple hats—teaching classes, managing operations, and handling all marketing and promotion. Like many small business owners, she needed to find efficient ways to maintain consistent social media presence without sacrificing time spent with students or running the business.
The result? Missed opportunities for community engagement and the constant stress of managing social media reactively rather than strategically.
Running a dance studio requires being present—both physically for classes and emotionally for the community. Laci found herself constantly torn between being in the moment with her students and the pressure to document and share those moments immediately.
The studio's growth depended heavily on social media for advertising and reaching new clients, especially after relocating to a new area. Potential students often follow the studio's social accounts for months or even years before feeling comfortable enough to attend their first class, making consistent, welcoming content crucial for conversion.
"I found that sometimes people say, 'Oh, I've been following you for years. And this is my first time coming in the studio.' But I noticed that there are a lot of people like that, that they'll follow the page for years and they never step foot in. And they're waiting for that moment to feel comfortable." — Laci Chisholm
Without proper scheduling tools, maintaining the consistent presence needed to build this trust became overwhelming, especially when balancing teaching, business operations, and content creation.
As one of Sked Social's longest-standing customers (from the Schedugram era), Laci has experienced the platform's evolution while consistently finding it more user-friendly than competitors.
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Since adopting Sked Social, Fit4Dance NYC has achieved remarkable organic growth and operational efficiency:
"I have grown my following organically….and being able to share about the classes, about the teachers, and for people to get a chance to know who we are. It's done a lot for our marketing." — Laci Chisholm
The studio has successfully maintained its community following through a major relocation, with most students continuing to attend classes in the new location—a testament to the strong relationships built through consistent social media engagement.
To learn more about Fit4Dance NYC's In-studio classes, virtual classes, community events, visit
https://fit4dancenyc.com/
