Blog Facebook Launches Instagram Reels to Battle TikTok: What it means for brands 14 Minutes • Updated: 7 Aug 2020 Should you jump on Reels? Here's the difference between Instagram Reels and TikTok and how brands should think about emerging… Continue Reading →
Blog Writing for social media: Sarah Mitchell from Typeset explains how to create quality social copy 6 Minutes • Updated: 5 Aug 2020 Content writer Sarah Mitchell believes marketers don’t treat the writing of social media posts with the same importance as the content they promote.… Continue Reading →
Instagram How to Get Instagram Highlight Covers 7 Minutes • Updated: 31 Jul 2020 Instagram Highlight covers are a great way to make a strong first impression and extend the life of your Stories. In this article, you’ll find out exactly… Continue Reading →
Blog Sharing =/= Engagement: How to gauge the reach & effectiveness of your content 4 Minutes • Updated: 28 Jul 2020 Your social media sharing metrics might look impressive, but they’re probably not the best indicator of whether your content is actually any… Continue Reading →
Blog Digital Shortcuts: Ready-made assistants, not human replacements 6 Minutes • Updated: 22 Jul 2020 Marketing automation is everywhere, including social media. But relying too much on automation can undermine the quality of your social media… Continue Reading →
Blog How to Do Boomerang on Instagram 7 Minutes • Updated: 21 Jul 2020 What do you do when an Instagram photo seems like not enough to tell the story and creating a full video clip feels like too much work? You send an Instagram… Continue Reading →
Blog How to manage internet trolls and frustrated customers – AND how to tell them apart 4 Minutes • Updated: 16 Jul 2020 There's a difference between a social media troll and a follower with a legitimate complaint. And getting it wrong can potentially make things… Continue Reading →
Instagram How to Change the Background Color of an Instagram Story 7 Minutes • Updated: 15 Jul 2020 Do you want to change the background in your Instagram Stories but aren’t sure how to do it, exactly? Wondering if you have other options than just… Continue Reading →
Blog Hone your craft: learn how one successful jeweller turns her feed into a curated work of art 6 Minutes • Updated: 14 Jul 2020 Artist Camilla Gough needs to design a cohesive feed, collaborate with her social media manager and get insights to adapt her strategy. Here's how she does… Continue Reading →
Blog Crossposting Strategies: It’s not enough for marketers to just COPE on social media 4 Minutes • Updated: 10 Jul 2020 Every social media platform has its own style, quirks, strengths and weaknesses, rewarding marketers willing to tailor their content and strategy for… Continue Reading →
Blog Instagram Video Call: How to Video Call on Instagram 6 Minutes • Updated: 9 Jul 2020 Want to use an Instagram video call? Wondering how having calls with users could help grow your business? This post has all the… Continue Reading →
Blog Spotlight: Buddy Scalera on Visual Strategies for Social Media 8 Minutes • Updated: 30 Jun 2020 Content strategist and comic book writer Buddy Scalera knows a thing or two about visual content strategy. Want to get more from your social media images?… Continue Reading →
Blog Upskill and Chill Recap: Managing an agency during COVID 7 Minutes • Updated: 25 Jun 2020 Managing an agency during COVID and how to help your clients succeed. We held our fifth educational webinar about what it’s like managing an agency during COVID and how to help your clients succeed. In this session, we heard from these… Continue Reading →
Blog Tasty Bites of Content: Food Shot Uses Sked to Turn Their Followers into Customers 5 Minutes • Updated: 24 Jun 2020 Foodshot uses Sked Social to manage clients restaurant photography and Instagram postings online. See how they keep it all… Continue Reading →
Blog Self care for social media moderators: how to put your own mask on first before you help others 7 Minutes • Updated: 18 Jun 2020 Social media moderators routinely expose themselves to all kinds of negativity so the rest of us don’t have to. But they’re not invulnerable to harm.… Continue Reading →
Blog Designing the Perfect Strategy: Frockaholics at Momento Dezigns’ Perfect Social Planning 5 Minutes • Updated: 15 Jun 2020 How a fashion boutique uses Sked Social to post across multiple platforms, edit images for a perfect feed and figure out the best time to… Continue Reading →
Blog How many social networks do you need? 4 Minutes • Updated: 11 Jun 2020 With so many social networks available, it’s tempting to see each one as another opportunity, another channel to add to the toolkit. But should we?… Continue Reading →