Blog 2020 is NOT a Blip: Marketing Predictions are Anyone’s Guess 6 Minutes • Updated: 12 Jan 2021 2021 may be a year of recovery following the pandemic, but that doesn’t mean marketers can dust off the old strategies and continue as before.… Continue Reading →
Blog Using Side Projects to Develop New Skills 4 Minutes • Updated: 7 Jan 2021 It isn’t always possible to learn new skills on the job. But you can still increase your professional value by embarking on your own side… Continue Reading →
Blog Investing in Your Personal Brand 6 Minutes • Updated: 5 Jan 2021 It may not always feel like productive (i.e., paid) work, but developing your personal brand can be a vital part of a modern… Continue Reading →
Blog Spotlight: Sam Turner of Champions of Change Coalition on gender equality and inclusivity in marketing 8 Minutes • Updated: 30 Dec 2020 Inclusivity consultant Sam Turner explains why the marketing and advertising industry has more work to do to become genuinely inclusive and… Continue Reading →
Blog Instagram SEO: How to Optimize Instagram Account for SEO in 2021 7 Minutes • Updated: 18 Dec 2020 Discover how to optimize Instagram accoung and content for SEO and boost your brand's… Continue Reading →
Instagram What to Post on Instagram: 15 Ideas for 2021 9 Minutes • Updated: 11 Dec 2020 Discover 15 amazing ideas that will help you create more content and engage your audience further in… Continue Reading →
Blog Spotlight: Author Joe Moran on Improving Business Communication 8 Minutes • Updated: 10 Dec 2020 Are your business communications enjoyed or endured by readers? Author Joe Moran explains why he has an issue with “managerial blah” … and why you should… Continue Reading →
Instagram How to Master Brand Collaboration on Instagram 11 Minutes • Updated: 3 Dec 2020 Discover how to boost your audience by collaborating with other brands on… Continue Reading →
Blog Debunking the Myth of Professional Language 4 Minutes • Updated: 1 Dec 2020 How professional your writing is has less to do with how clever and important it sounds, and far more to do with how easy it is to… Continue Reading →
Blog How to Find Your Brand’s Voice 4 Minutes • Updated: 20 Nov 2020 A strong brand takes more than just a good logo, colour palette and memorable tagline. It needs a personality, with a recognisable tone of… Continue Reading →
Instagram Customer Service on Instagram: The Complete Guide 11 Minutes • Updated: 19 Nov 2020 When was the last time you’ve talked to a brand on social media? Would you like to learn how to use that experience to improve your brand’s customer… Continue Reading →
Blog How to Create an Effective Style Guide – And Why You Need One 7 Minutes • Updated: 12 Nov 2020 Do you and your writers share the same opinions on writing style? Probably not – which is why style guides are valuable… Continue Reading →
Blog Lights, Camera, Action: How to Look and Sound Great in Virtual Meetings and Events 4 Minutes • Updated: 11 Nov 2020 You don’t need to turn your home office into an audio/visual studio to make a professional impression in online meetings and virtual… Continue Reading →
Blog Automation and Organization: Connect Your Technology Network 3 Minutes • Updated: 17 Nov 2020 Your effectiveness in working with various digital tools may depend on how well they support each other to form a connected digital… Continue Reading →
Instagram How to Change Fonts on Instagram – Everything You Need to Know 7 Minutes • Updated: 5 Nov 2020 Have you noticed how more and more Instagram accounts use different fonts on their bio and posts? Are you wondering how they do it, and how you could change… Continue Reading →
Blog Spotlight: Clare McDermott of Mantis Research on creating great survey-based content 7 Minutes • Updated: 4 Nov 2020 Data from a survey can fuel valuable marketing content people want to read. Clare McDermott of Mantis Research explains how to get the best… Continue Reading →
Blog Cloud busting: Are you the weak link in your team’s sync? 6 Minutes • Updated: 2 Nov 2020 With cloud apps like Dropbox and Google Drive, ‘the office’ can be wherever you can get online. But they still require a bit of file management.… Continue Reading →