Social Media Strategy 4 Successful Digital Agencies Share How They Manage Social Media By Danielle Read Posted February 1, 2019 Share on Pinterest Share on Facebook Share on Twitter Growing an agency is tough. Like any service-based industry, there’s the ever-present juggle between hands on deck versus ticks in the clock. But getting savvy with effective tools, strategies and processes make a world of difference. Want to know how to manage multiple social media clients effortlessly? We picked the brains of 4 successful digital agencies for their top tips. Whether you’re looking to optimise time, attract clients or expand your team, learn the best practices other agencies use for themselves and their clients. What You’ll Find In This Post Why Social Media Best Practices Simply Aren’t Enough Clever Social Optimise Processes for Creatives and Analysts Stay Focussed on Person-Centred Marketing Syrup Marketing Automate Publishing to Suit Your Client’s Ideal Posting Time Streamline Scheduling Processes to Save Time Imagine Media Use Sked Social For Continuity Across a Large Team Develop an Efficient Posting Strategy Readcity Writing Attract New Clients with Strategised Hashtags Build Strong Relationships Through Engagement Key Takeaways Why Social Media Best Practices Simply Aren’t Enough Basic best practices for agencies on social media includes things like: Posting consistently Crediting image sources Replying to comments on posts Celebrating and shouting out clients in Stories Frequently posting to Stories Organically growing a following (AKA, no bots!) These efforts matter for both your agency’s account and your client’s accounts. They’re all plain old polite. And help play by the rules of social media algorithms. But if you’re looking to manage multiple social media clients, basic best practices just aren’t enough anymore. You have your team, processes and strategies to finesse. So succeeding with best practices is as much about what’s happening behind the curtain – as what’s actually seen. Here we bring you nifty tips implemented by Sked Social users to get more out of their social media management. Clever Social When looking for a marketing expert in Auckland, you can get in touch with Rachel from Clever Social. Passionate, knowledgeable and a straight-shooter. Rachel works with small and medium-sized businesses to up-skill their team and their marketing efforts. Naturally, Clever Social’s online presence is next-level good. And with the help of Sked Social, they were able to: Increase organic reach Get more agency clients Grow their digital marketing agency team without paid advertising Let’s see how Clever Social’s strategies could help you get more clients for your agency. Optimise Processes for Creatives and Analysts The need for creative and analytical minds is a constant yin-yang situation for social media planning. And to get more clients for your agency, you’ll need both. Flashy words without strategy aren’t enough. Similarly, strategy without personality is an absolute yawn. We love Clever Social’s use of Sked Social’s Instagram-first platform. Each team member uses it in their own way to suit individual techniques and preferences. “Our favourite [Sked Social] feature has to be the variety of options available to view your planned posts – I’m an analyst who works with a bunch of fab creatives, so we all approach planning social media a little differently, but Sked Social allows for that.” – Rachel, Clever Social No doubt your agency is privy to the different traits needed to put together a killer social media presence for clients. Clever Social found that Sked Social was the perfect platform to: Collaborate with team members Cater to different processes Streamline their social media planning New Ebook: Social Media Planning for professionals Grab Your Guide to Social Media Planning Success. Carve hours out of your workflow with this advanced ebook. Stay Focused on Person-Centred Marketing Our guess is that you’re pouring your heart and soul into your client’s content. But if we step back for a moment—are you nurturing your agency’s socials to the same degree? Clever Social uses person-centred marketing to connect with its audience on a personal level. Insights into why could help you grow your agency too. “My favourite quote has to be ‘social media is about people, not about your business.’ If you can keep that in mind when creating your Instagram content, you will stand out from the pack.” – Rachel, Clever Social A reminder on the importance of taking a look at your own agency’s social media tactics. Syrup Marketing Morgan Alverson isn’t only the type of person you want to invite over for pancake stacks on a Sunday, she’s also one of the talented content strategists behind Syrup Marketing‘s stellar brand. Offering a tasty selection of: Strategy Marketing Branding Services Syrup Marketing knows the importance of exceeding client expectations and delivering real results. These guys are the perfect example of an agency using clever tools to succeed with social media management. Automate Publishing to Suit Your Client’s Ideal Posting Times Remember when agencies had to manually post to social media for clients? No matter if it was during your lunch break, after hours or, heck, in the middle of the night! Syrup Social quickly learned that this was interfering with their team’s workflow. They knew there had to be a more efficient way to complete necessary tasks. Since Sked Social automatically publishes posts, the Syrup Marketing team was able to: Regain productivity. Continue to offer their clients top-quality work, at the right time. “Thanks to Sked, we can now create our best content at the best times of the day for any region. We have a few clients that have multiple locations, each with a different Instagram account. The ability to upload one image and select each location is a HUGE time-saver!” – Morgan, Syrup Marketing Meet Sked - The most powerful Instagram scheduling platform A place to plan & schedule your Instagram posts, Stories, videos and more. Tag locations, users and products and manage all your hashtags in one place to save 5+ hours every week. Streamline Scheduling Processes to Save Time Impressively, Syrup Marketing saved 20 hours per week by scheduling their client’s Instagram content. By streamlining their posting processes, Syrup Marketing was able to: Free up ample time Allow room to take on more clients Grow their digital agency What used to be a time-absorbing task, now takes under 3 hours per week. “Nowadays, we spend approximately 10 hours per month on the Sked platform for all of our clients (approximately half an hour per client, every month). This is light years better than in the past, where we spent countless hours uploading each individual image to Instagram!” – Morgan, Syrup Marketing Imagine Media Imagine Media are a heart-centred social media marketing firm driven by connections. Based in Atlanta, Imagine Media uses Instagram for awareness, sales and engagement. But they also deep-dive into the same core principles with clients too. Use Sked Social for Continuity Across a Large Team When you’re looking for top tips on how to manage multiple social media clients for your agency, more hands make light work. But a larger team can sometimes result in a breakdown of: Smooth communication Business culture Team relationships Luckily, platforms like Sked Social mean your entire agency can work together in the same place. No matter whether you have a virtual or in-house team. Sked Social assisted Imagine Media to: Grow their team Bring on new clients Maintain its incredible client satisfaction rating “Sked Social has been a vital tool not only for our account team, but for our agency as a whole. The time it saves us allows us to grow our team and our revenue.” – Maire, Imagine Media Develop an Efficient Posting Strategy Growing your digital marketing agency is an exciting journey. And building a clear social strategy is a crucial part of reaching your goals. Especially when you have different team members managing imagery, captions, hashtags and publishing. “There is so much that goes into our content creation. Knowing that all of that work (even just one post) – is going to go out, on-time and with all elements of our posting strategy taken care of, has been a game-changer for our agency.” – Maire, Imagine Media Commit the extra time you save on scheduling to: Finesse social media posting strategies Review important data like analytics from the Sked Social Dashboard Connect with audiences with effective engagement strategies Instagram Story Metrics Made Easy Grab our ebook Your Guide to Instagram Stories: Measuring What Matters to take Your Instagram Stories game up a notch! Readcity Writing Readcity Writing specialises in copywriting for creatives. Whether through content marketing, social media coaching or developing digital marketing strategies. After a “lifetime” spent searching for an Instagram scheduler that ticked all the boxes, Readcity Writing chose Sked Social after completing a 7-day trial. The key features that give these guys heart-eyes? Auto-posting hashtags in the first comment Product tagging Account tagging Planner overview Adding collaborators Hashtag manager Attract New Clients with Strategised Hashtags As a social media agency, you know just how much of a difference adding hashtags to posts has on reach and impressions. But did you know that Instagram posts with at least one hashtag get 12.6% more engagement? Readcity Writing was able to reach international clients without paid advertising. All by segmenting hashtags into lists and testing. In fact, by targeting beauty, wedding and recreational businesses, they acquired 3 new clients in just one week. “Saving hashtag lists on Sked Social is so easy and it allowed us to carefully target different industries at the click of a button. Saving time and attracting new clients all in one!” – Danielle, Readcity Writing Build Strong Relationships Through Engagement The cringey like-and-leave ‘strategy’ never worked. Neither did the whole follow-unfollow fiasco. The most effective way Readcity got more clients through social media was largely through engaging. “Sked Social saved us time on client scheduling, so we were able to invest more energy in watering our own garden. By consistently replying to stories, commenting on other people’s posts and following up with emails, we built a tribe of potential clients who later chose to purchase from us.” – Danielle, Readcity Writing Key Takeaways Use flexible platforms like Sked Social to complement the responsibilities of your team members. People and relationships first. Always. Serve your clients better with automated publishing. Save time with clear scheduling processes. Strategise your hashtags. Build strong relationships with engagement. The first step to growing your digital agency is to get serious about time-saving, efficient and effective tools. Start a 7-day free trial of Sked Social today!