The six-month rule every PR retainer should follow
Why the best PR strategies give it six months, not six weeks. Elle Kress on building a founder story that compounds instead of one that fades with the news cycle.
The Sked Social blog
Social media strategy, platform changes, and the workflows behind the teams that publish at scale.
New: the Approvals Board
The Approvals Board makes your approval pipeline visual, immediate, and actionable from one place. Posts as cards. Columns by status. Drag to move things forward.
Why your AI-written captions don't sound like your brand (and how to fix it)
If your AI captions still need a full rewrite before they ship, the problem isn't the prompt. It's that the tool never had your brand context to begin with.
New: Review Notifications and Reminders are live in Sked Social
Posts reach Ready to Review status on your External Review Link and Sked Social emails your reviewers automatically. If they haven't acted, a reminder goes out on the schedule you set. No manual chase-up. No Sked Social account required.
The social-first GA4 guide for agencies
GA4 wasn't built for social teams. Here's how agencies get a post-level, client-ready read on attribution without cross-referencing tools by hand.
Why your AI-written captions don't sound like your brand (and how to fix it)
AI-written captions still need a rewrite because most tools don't know your brand. See why brand-kit grounding changes the starting point.
The worth-reading test: one question to ask before you publish
Most marketers ask whether a post will perform. Wrong question. The one that actually matters: is it worth reading? Here's why saves beat likes, and how to run the test on your last 30 posts.
Q&A with Felicity Richards
"Create for people first and algorithms second. If people are watching, sharing and sending it to their friends, the algorithm usually does the rest." That's Felicity Richards, Social Media Manager at FroPro.
Let everyone post. Keep every post on-brand.
Schedule, publish, listen and report in one place, with login-free approvals for every stakeholder and client. Try Sked free for 14 days, no credit card required.