Being “on trend” isn’t a strategy—it’s a stalling tactic

July 3, 2025

If your content relies on trending audio and rushed memes, you’re not staying relevant—you’re just reacting. This blog unpacks why trend-chasing leads to burnout and forgettable content, and how to build a strategy rooted in brand, not hype. From evergreen posts to content pillars, see how Sked helps you stay consistent, creative, and in control.

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Social Strategy

If your social strategy can’t survive a sick day, it’s not a strategy

July 1, 2025

You’ve got a fever, a pounding headache, and a prescription for painkillers and bed rest. But instead of logging off and letting your body recover, you’re still stress-refreshing Slack. Why? Because without you, nothing gets posted. Captions go unapproved. Someone’s panicking about login access. And suddenly, your "strategic" social workflow is being held together by a string of emergency DMs and caffeine-fueled chaos.

Productivity

You’re doing too much: What to automate, delegate, and kill in your social strategy

June 25, 2025

Let’s be real: nowadays, social media managers are expected to do it all. Content strategist, copywriter, graphic designer, data analyst, community manager, customer service rep, trend forecaster—all rolled into one.

Social Strategy

Cultural Moments to Add to Social Media Calendars This Month: July 2025

June 23, 2025

Planning your July 2025 content? These cultural moments could go viral—don’t miss your chance to jump on the biggest trends of the month.

Productivity

Approval process vs. agility: The social media tug-of-war (and how to win it)

June 20, 2025

Social media moves fast—but many brands still move slowly. While TikTok trends, meme moments, and reactive content can catapult brands into cultural relevance, many social media managers are still stuck waiting days (or longer) for approval. That funny, timely post? By the time it gets greenlit, the moment’s passed.

Social Strategy

The rise of Finsta branding: Why polished feeds are losing to personality

June 18, 2025

Picture this: Your brand’s grid is a visual masterpiece—every color graded, every caption crafted, every pixel polished to perfection. But your engagement? Quiet, crickets, low-key ghost town vibes.

Instagram

Find opportunities to win with client social media audits

June 18, 2025

Social media audits are powerful tools for earning trust and uncovering real growth opportunities. Help clients see what’s working, what’s not, and exactly how to move forward with a data-backed social media marketing strategy.

Productivity

Social media is now a team sport—so why are we still buying solo tools?

June 17, 2025

In 2025, social media is more complex, collaborative, and business-critical than ever. And yet, so many teams are still using tools built for solo creators or tiny startups. It’s like trying to run a relay race with one sneaker or a pair of flip-flops.

Professional Development

Uncomfortable questions to ask yourself to make your content better

June 16, 2025

You know the feeling. You're hitting deadlines. The content calendar is packed. The posts are... fine. But are they actually working?

LEAD GENERATION

The Social Media Marketer’s Guide to Attribution Models

June 16, 2025

Clients don’t just want to see likes and shares. They want clear proof that your social media marketing is contributing to real business results. That’s why understanding attribution matters.

BRAND AWARENESS AND LOYALTY

The Ultimate Guide To Choosing and Using Social Media Channels

June 13, 2025

Drowning in platforms, chasing trends, and still not seeing results? Here’s how to make sure you show up where it matters most.

Instagram

Track and stay ahead of competitors’ social media strategies

June 12, 2025

Social media marketing isn’t about taking shots in the dark. Here’s how (and why) to monitor what competitors are doing to drive results.

LEAD GENERATION

6 Benefits of Maintaining an Active Google Business Profile

June 11, 2025

Google My Business is like a free boost to SEO. Without it, you're missing out on hundreds of searchers who want to find your services.

AI Tools

AI is getting louder. Trust is getting harder. That’s why creativity matters more than ever.

June 6, 2025

Marketing’s having an identity crisis.

Professional Development

The quiet burnout of social media managers (and how to fix the system, not just yourself)

June 5, 2025

If you’ve ever had to explain your job as "just posting on Instagram," this one's for you.

Professional Development

What high-performing social teams have in common—and what they do differently

June 2, 2025

What’s the difference between a chaotic content calendar and a high-impact strategy? (Hint: it’s not more headcount.)

Professional Development

You’re not “just a social media manager”: How to show your strategic value

May 29, 2025

How do you stop being seen as “the Instagram person” and start being treated like the strategist you are?

Instagram
TikTok

Social search: How to Optimize for Discoverability on TikTok and Instagram (2025)

May 19, 2025

According to a 2025 report, over 50% of Gen Z and Millennials now prefer using social media for product discovery, recommendations, and research over traditional search engines. From skincare reviews to restaurant picks and travel hacks, social media is the new front page of the internet.

Instagram

How Brands are Using Instagram’s Close Friends Feature (and 5 ways You Can Too)

May 14, 2025

When Instagram launched its Close Friends feature in 2018, it was designed for sharing private stories with—well—close friends. But in 2025? Brands have flipped the script.

Social Strategy

6 Social Media Channels to Supercharge Real Estate Marketing

April 30, 2025

Real estate success is all about hyper-local connections and trust. No algorithm or marketing campaign can compete with that. But showcasing your offerings on the right platforms can turn casual browsers into serious buyers.

Social Media News

From Social Media Manager to Main Character: How the Role of Social Media Managers is Changing

April 30, 2025

In 2025, the role of a social media manager has evolved. When your face or voice becomes the brand, it’s not just content—it’s performance, and it comes with weight. Here's how social media contracts are changing to reflect that.

Social Media News

Rising Social Platforms of 2025 — Should Your Brand Jump on Them?

April 28, 2025

Let’s explore the platforms making noise in 2025—and whether they’re actually worth your time.

TikTok

Remmie by Riley Just Pulled Off the TikTok UGC Campaign of the Year

April 24, 2025

Last week, a small Aussie brand accidentally ran one of the most successful TikTok UGC campaigns of the year — simply by posting an ad for a content creator.

Instagram

5 Clever Ways Brands Can Drive Engagement with Instagram’s Lockable Posts

April 15, 2025

Instagram is testing a new feature interactive feature: lockable posts. We brainstormed clever ways to use this feature—and how it could slot into your brand’s broader marketing strategy.

Social Strategy

9 Tips To Create More Accessible Social Media Posts

April 10, 2025

Improving accessibility doesn’t require a major strategy overhaul. A few simple tweaks to your process is all it takes to make your content both captivating and accessible to all.

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