TikTok Video Sizes

The Ultimate TikTok Video Size Guide for 2024

December 11, 2023
David Olsen

Read our comprehensive guide on the best TikTok video sizes for 2024 and beyond.

TikTok has quickly become one of the biggest platforms in the world, with over 1 billion active users. Its growth rates are also outpacing both Instagram and Facebook. It’s currently the fourth-largest social media platform in the world, based on monthly active users – and it’s growing all the time.

It’s easy to see why. The video-only format and full screen clips that TikTok utilizes make it undeniably addictive, commanding user attention from all over the globe. This means that brands today have a unique opportunity at this moment in time to tap into new audiences. All they need to do is create compelling content that draws in new audiences and stops eyeballs in their tracks.

But with such a great opportunity on their hands, brands need to ensure that their content is optimized to perfection to connect with TikTok users and prevent their efforts from falling flat. This all starts with ensuring that their videos are sized and configured properly for the platform, and not posted in the wrong specifications or video resolution. These issues can wreak havoc on your results because let’s face it; no one wants to see blurry videos or TikTok posts in the wrong size format! 

That’s why we’ve pulled together the ultimate guide for TikTok video sizes and specifications. 

Are you ready? Keep scrolling and get ready to embrace the world of TikTok as your ultimate marketing playground.

Best TikTok Video Sizes For 2024

When posting on TikTok, you want to ensure that your video content aligns perfectly with the platform’s preferred guidelines to ensure high-quality captivating visuals and seamless playback. This will allow you to boost your engagement and get results on TikTok faster than ever.

When it comes to making a splash on TikTok, the right sizes and video file types will be your secret sauce to making your videos stand out amongst an endless stream of content.

So, without further ado, here’s the best video sizes, file types and everything else you need to nail your TikTok videos in 2024!

TikTok Video Sizes

First up; TikTok post sizes. Here are all the basic video specs you’ll need to keep in mind when posting on TikTok.

TikTok video dimensions: 1080 x 1980 pixels

TikTok canvas size: 1080 x 1920 pixels

TikTok newsfeed video maximum file size: 287.76 MB for Apple and 72 MB for Android - 1GB if using Sked Social

TikTok video length maximum limit: 5 minutes or 600 seconds.

Video format: .MP4 and .MOV

It’s important to note that while Sked Social has unlimited posting capabilities, TikTok has a maximum of 20 posts per day within each rolling 24-hour period, per account. Exceeding this limit can lead to a soft block on your account on further uploads for 24 hours.

TikTok Profile Photo

When you first set up your TikTok account – or if it’s about time for an update – you’ll add a TikTok profile photo. Most businesses will choose some version of their logo so that they are instantly recognizable, but influencers or content creators will probably choose an image of themselves or an easily recognizable icon. 

Here are the basic specifications to use when optimizing your profile picture.

TikTok profile photo dimensions: 200 x 200 pixels

File format: .PNG or .JPG

Still not convinced that your brand should be using TikTok? 

Here’s why TikTok should make up a key part of your social media strategy.

TikTok Ad Video Sizes – In-feed

Running ads on TikTok? There are a couple of different placement options you’ll be faced with, and each is compatible with different video sizes. In-feed ads on TikTok can be one of three different resolutions and aspect ratios.

TikTok in-feed video dimensions: 640 × 640 pixels, 720 × 1280 pixels, and 1280 × 720 pixels

TikTok in-feed video aspect ratios: 1:1, 9:16, and 16:9.

TikTok ad maximum file size: 500 MB

Video Format for ads: .MP4, .MOV, .AVI, and .GIF

Ad video length: Between 5 and 15 seconds

TikTok Ad Video Sizes – Newsfeed

The Newsfeed TikTok video ad specifications are as follows;

TikTok in-feed video dimensions: 720 x 1280 pixels

TikTok in-feed video aspect ratios: 1:1, or 9:16

TikTok ad max file size: 500 MB

Video Format for ads: .MP4, .MOV, .AVI, and .GIF

Ad video length: Between 5 and 60 seconds

For more social media image sizes, check out our ultimate guide here.

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How To Optimize Your TikTok Videos

Posting your TikTok videos correctly is a crucial part of your success on the platform. Optimizing your videos is arguably even more important on TikTok than on other channels, as TikTok videos are always full screen. If your videos are blurry, not configured the right way, or just not looking the way you intended them to be, then you could find yourself pretty disappointed when it comes time to check your results each month!

The TikTok algorithm works in a similar way to the Instagram algorithm in that it prioritizes content that’s getting good engagement from the very beginning. But you won’t be getting any engagement if your posts aren’t uploaded correctly.

So here are our top tips to ensure that you post your TikTok videos perfectly each and every time and maximize your engagement and reach.

Use Portrait Videos

These days, the vast majority of us are using TikTok on a mobile device – and even the desktop feed is configured in portrait format. You’ll find that it’s surprisingly hard to get your audience to turn their phone sideways, even if users are highly engaged with your channel. Instead, embrace vertical video! Try to use only portrait videos to get maximum engagement on TikTok. 

Schedule Your Content (with Sked Social!)

If you’re having trouble optimizing your TikTok content, Sked Social can help. Scheduling your TikTok content means that you (or your team) won’t need to wait by your phone or schedule content in a rush at the perfect time. Hello, weekends! Not only that, but scheduling content means that your TikTok posts will be more strategic and you’ll be able to easily plan them further in advance. 

Scheduling allows you to easily find and add hashtags, location tags, and user tags, as well as edit your videos, all with the click of a few buttons. You can also share posts with your team or a client. Your team can collaborate easily with you, add comments, and help you refine your posts to perfection. Plus, if you’re sharing some of your TikTok posts across other platforms as well, you can easily share your content in Sked Social throughInstagram Reels, Instagram Stories, YouTube Shorts, or whichever platform you prefer.

So, what are you waiting for? Get started by signing up for Sked’s 7-day trial today.

Use Trending Hashtags

Using hashtags on TikTok can help new users find your content far more easily. They can even help you go viral – with the right content, of course! Finding and using hashtags on TikTok is super easy with a scheduling tool like Sked Social. It can help you find and use hashtags when scheduling your posts, allowing you to expand your TikTok reach and boost your brand awareness. You can even create and save groups of hashtags for different post types.

Conduct Reporting

If you want to succeed on TikTok, it’s crucial that you monitor your performance so that you can keep refining your TikTok strategy. Sked Social’s clever reporting tools can help generate in-depth ready-to-use reports that can help your business refine your strategy whenever you like. Sked uses the latest metrics to generate easy-to-understand reports that can be presented straight to your client or internal teams. You can use these insights to make tweaks to your strategy or identify new opportunities.

Choose Your Video Thumbnail Carefully

In the same way that choosing a cover image is important for Instagram Reels, choosing the right video thumbnail is essential when it comes to TikTok. Unlike on Instagram, your thumbnail on TikTok will be a very short looping video snippet, so it’s best to choose an eye-catching snippet of your video that has some movement in it to capture user attention. You might also want to choose a snippet with the title of your video, which will make it easier for users to preview what they will be watching. 

Experiment With Short Videos

Like any social media platform, the key to success on TikTok is to trial, experiment, report, and refine. TikTok is still a relatively new platform and its creators are making changes all the time to enhance the platform. And what works for one brand may not work for yours! So keep trying new things, like testing the performance of short videos against longer videos. For a shorter video, try to include useful tips or an entertaining clip that will entice users to watch again and again, increasing your overall watch time. This will boost your positioning within the TikTok algorithm. Ensure that the first few moments of your TikTok video are compelling – use a catchy hook or title to capture user attention.

Use A Call To Action

If you’re already getting good engagement on TikTok, good for you! But having a call to action, or CTA, is crucial if you want to turn that engagement into hard-hitting metrics like leads, clicks, web traffic, or conversions. 

You don’t necessarily need to include a CTA on all of your posts, but for any posts about products or services, or really any time you want your target audience to take action, a CTA can be helpful. This is especially important for your TikTok ads; you should definitely include a CTA if you want to make the most of your ad spend.

Here are some examples of CTAs on TikTok:

  • Share this video and follow for more.
  • Want to learn more? Check out our other <topic> videos!
  • Follow us and save this post for part 2.
  • Want our ultimate guide to <topic>? Click to download below.
  • Tag someone who needs to see this.
  • Like what you see? Save this post for later.
  • Want to get your hands on <product>? Click the link in our bio to shop.

Use Competitor Insights & Strategy

Did you know that Sked Social’s clever reporting features can help generate in-depth competitor insights that can give your business a huge advantage on TikTok? Sked Social doesn’t just help you with reporting on your own brand.

It also uses all kinds of metrics like engagement rates, clicks, and view times to analyze your competitors’ top-performing posts and provide a summary of their strategies. Best of all, it will offer up three different ideas on what your brand could start doing to improve your results based on this competitor research. This can help you get ahead of the game on TikTok, fast. After you get these strategic insights, you can tweak your strategy accordingly and watch your results soar!

Want the ultimate TikTok scheduling tool? Try Sked Social today with a free 7-day trial.

Refine Your TikTok Marketing Strategy

If you haven’t done this yet, it’s definitely time to review your TikTok marketing strategy. But it’s not as hard as it sounds, especially when you have the help of Sked Social to help you generate strategic insights.

Your TikTok marketing strategy should outline your;

  • Goals for the platform and metrics to track these goals
  • Tried-and-tested tactics for success on TikTok, such as using hashtags or creating a series of videos to keep users hooked
  • Content pillars and posting strategy
  • Tools and processes to take into consideration to make your social media management easier
  • Paid social media strategy
  • Influencer marketing strategy – if you want to include one at this stage

It’s important to keep in mind that your TikTok marketing strategy doesn’t have to be set in stone – in fact, you should review it at least every few months as the platform changes or new opportunities and threats arise.

You can also integrate TikTok with your other channels, such as Instagram. Find out more about cross-posting and repurposing your Instagram Reels here.

Are You Ready To Optimize Your TikTok Content For Success?

TikTok is quickly becoming one of the biggest social media platforms in the world. And brands have a unique opportunity right now to gain traction and engagement on the platform. But they can only do this using the right tools that will help them connect with users and enhance the user experience on TikTok.

Sked Social is the ultimate TikTok marketing tool, allowing brands and social media managers to seamlessly schedule content (the right way), conduct reporting, and keep an eye on competitors. Our reporting features allow you to unlock critical insights about what your competitors are up to. It has powerful capabilities that can help you streamline your social media workflows, become more dynamic, enhance your creativity, and connect with your target audience. 

Are you ready to level up your TikTok content and harness the power of the latest social media marketing tools? Sked Social can be used across all your social media channels, from TikTok to LinkedIn, Instagram, Snapchat, and more. Using Sked, you can schedule TikTok posts, Instagram Reels, and all other kinds of social media posts. You can generate captions using AI, add suggested hashtags, correct your grammar, and perfect your posts, all with the click of a button or two.

Sked Social is the Social Media Management platform for TikTok and one of the best social media marketing tools around. Get started by signing up for Sked’s 7-day trial today or learning more about our pricing.


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