In the world of social media, itâs tough to keep up. Itâs a somewhat fickle landscape â which means that, as soon as you have one thing figured out, a new trend, feature or tool swoops in and has you starting from square one all over again. Instagram is no different. And, if you want to maintain a fresh and cutting-edge presence on the platform, itâs important that youâre aware of the different trends that are cropping up and gaining steam. So, whatâs new in the world of Instagram? What happenings should you be in the loop onâand perhaps be implementing for your own account? Weâve pulled together seven different Instagram trends that should absolutely be on your brandâs radar, along with some tips on how you can use Sked Social to take advantage of them.
Staying on top of reports on the latest social media trends is important for ensuring that your social media presence doesnât collect cobwebs (after all, youâre not still on Myspace, are you?).However, donât take that to mean that you need to implement each and every trend or bell and whistle you come across. Not everything will be suitable for your unique brand. As with anything, itâs important to return to your own Instagram marketing strategy and your goals with the platform. That will help you determine which trends will actually help you move in the right directionâand which youâd be doing just for the sake of keeping up. With that out of the way, letâs dig into the Instagram trends, shall we?
We know â the Instagram algorithm is enough to make you go cross-eyed. Itâs one of those things that has a knack for changing just as soon as you get the hang of what to do. Weâll spare you the detailed lesson filled with all of the technical jargon. Basically, what you need to be aware of is this: Instagram is switching things up so that newer posts are more likely to appear first in usersâ feeds. After being bombarded with feedback that users were sick of seeing the same posts in their feeds day after day, Instagram made some changes to the way they were ranking posts. Consider it an effort to strike a balance between the algorithm (which learns usersâ behavior to figure out what content they like seeing) and the timeliness of posts (whether the content was recently posted or is days old).âWith these changes, your feed will feel more fresh, and you wonât miss the moments you care about,â Instagram said in a release about the algorithm update, âSo if your best friend shares a selfie from her vacation in Australia, it will be waiting for you when you wake up.â Does this mean that Instagram is returning to a totally chronological feed? Absolutely not. However, now that timing is coming into play a little more than it was previously, youâre going to need to pay attention to what time youâre posting content if youâre hoping to see maximum engagement.
Take a look at your Instagram analytics to figure out which days of the week and what times of day see the highest rates of engagement from your audience, and then form a plan to post new content around that time. Once you have a publishing plan, the easiest way to ensure it is implemented is to use an app like Sked to schedule your content to post automatically. You can plan and schedule a whole day, week or monthâs worth of content at a time that suits you and then forget about it. No more notifications reminding you to post at all hours of the day and night.
Sked gives you two ways to schedule your content to post automatically. The first of these is to set up a queue. All you have to do is enter the days and times you want your content to be published, and then start adding posts to your queue. When one of your pre-set publishing times comes around, weâll grab the top post in your queue and publish it for you. To start using queue for your account, open Sked and click Queue in the main navigation location on the left. Next, turn on the âEnable queueâ switch (green arrow below), enter the timezone you want to use (red arrow), then click on the âAddâ button on the days you want to post and enter the time (blue arrow).
From then on, when youâre creating a new post, click on the âAdd to Queueâ button (green arrow below) when youâre done and it will automatically be added to the bottom of your queue. Easy!
The second way to schedule your posts to publish automatically is to choose a particular time and date when youâre creating a post. To do that, click on the âTime/Dateâ button, instead of âAdd to Queueâ. This will open a window where you can select the time/date you want to schedule it for (or you can post straight away if you prefer).
Once youâve set the time/date, click âOkâ and youâre done!
I have a confession about the first thing I do when I open Instagram. No, I donât start scrolling to see what new photos have been posted. Instead, my eyes immediately dart to the top of the screen to see what Instagram stories have been added. Hereâs the thing, though: Iâm not alone in doing this. Instagram stories are now a key component of Instagramâs success. With an estimated 300 million daily active users, stories have witnessed tremendous growth since they launched in 2016.
âIt makes sense â in the world of marketing, video reigns supreme. Thereâs a huge audience for it. In fact, one-third of total online activity is spent viewing video. Plus, itâs highly effective. Social video generates a whopping 1,200% more shares than text and images combined. So, as this demand for video content continues to increase, so will Instagramâs features related to stories. Just look at a few of the things that have been added to the story functionality since its launch just a few short years ago:
âSelfie filters: In a seeming effort to rival Snapchat, Instagram introduced selfie filters for Instagram stories in 2017.
âStories archive: Instagram stories used to completely disappear after 24 hours. Also in 2017, Instagram introduced the personal archive so that users could see their past stories.
âStories highlights: In terms of other users who want to see stories after that 24-hour time period, thereâs now the âhighlightsâ featureâwhich was added at the same time as the archives. Users can create categories that appear at the top of their profile and then save specific stories within those groupings for their followers to refer back to.
âDesktop Usage: Also in 2017, Instagram provided the opportunity to view stories on desktopsâand not just on mobile. Yet another example that stories and video content in general are at the forefront of where social media is heading.
If Instagram stories were previously something that you had written off as a passing fad, itâs probably time to dig in and start using this feature for your brandâs own account. Your stories donât need to be anything complicated. From a behind-the-scenes peek at your office to a poll to ask for an opinion on a product, there are plenty of straightforward ways you can begin leveraging this feature. And if you havenât tried it yet, you can use Sked to publish your image and video stories automatically, just like you would for posts for your normal feed.
If thereâs one thing that tends to annoy most Instagram users, itâs the lack of linking capabilities. Instagram still doesnât allow for clickable links within captions of photos, which means individuals and brands are pretty limited in terms of how they can direct followers to specific destinations outside of the app. The ability to add links to Instagram stories (and then instructing followers to swipe up on that story to be brought to the page) helped address some of these woes. But, for users who are trying to promote specific products within their Instagram posts (and not just stories), it still doesnât quite remedy the crux of the issue. Several third-party apps have stepped in to help fill that void. However, it wonât be long before Instagram takes matters into their own hands. Instagram has already rolled out shoppable posts, but only for a very specific segment of users (U.S.-based business accounts who utilize a Shopify integration). With that feature, users can click on an image in a photo, see information (like the item name and price), and then click to be brought directly to a purchase page. With that program already underway, weâre willing to bet that Instagram will monitor the results of that closely and then decide how to move forward in making similar features accessible for other brands and businesses. When social media has become such a huge source of traffic and sales for e-commerce businesses, Instagram wonât stay out of the game for too long.
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Get Access!In all honesty, there isnât much you can do with this one until the capabilities are rolled out for more Instagram users. But, it doesnât hurt to have this in the back of your brain so that you can think of some ways that you could more directly sell products through Instagram when the time comes.
Chances are, youâve heard the phrase âpay to playâ uttered in the social media space before. It became a concern for brands on Facebookâwho felt that the platform was limiting their organic reach in an effort to push them toward buying advertisements. But, hereâs the thing: Facebook owns Instagram (and has since 2012). Which means thatâfor all intents and purposesâyou can expect a similar approach to shake out there. A 2015 study conducted by social analytics and reporting firm, Locowise, stated that the âpay to playâ phenomenon is already here. The study found that both follower growth and engagement on Instagram steadily declined throughout the year of 2015âindicating that the platform is leading people toward purchasing ads in order to reach their audience. Further proof of the trend toward advertisements? Instagram rolled out Instagram story ads in early 2017, which have proven to be highly effective for brands. Instagram also now offers the option to pay to boost postsâmeaning you can spend some money in order to get one of your existing Instagram posts in front of more eyeballs. Is it impossible to achieve organic growth and a decent reach on Instagram without opening your wallet? No. But, itâs evident that throwing some money at the platform makes a differenceâand that trend will likely only continue moving forward.
Have you previously been resistant to spending any money on Instagram? It might be time to change things up. Dedicate a small budget to boosting a specific post or running an ad (whether itâs in the actual Instagram feed or an Instagram story). Measure your efforts carefully to see if youâre getting a decent enough return. You might just want to continue running some Instagram ads moving forward!
Using influencers on Instagram is nothing new. But, the landscape seems to be shifting a bit. Gone are the days when you had to have millions of followers in order to be considered an âinfluencer.â Today, brands are seeing more and more value in micro-influencersâindividuals with smaller, yet more engaged and perhaps even more niche, audiences. Why? Well, those people might just have more influenceâdespite their smaller following. âMarketers have noticed that once an account is over a certain size, however, fewer people bother to engage, questioning the value of a multimillion army of fans,â explains Sidney Pierucci in an article for The Startup.âThe ratio of likes and comments to followers peaks when an account has around 1,000 followers,â Pierucci continues, âGet more than 100,000 followers, and engagement starts to flatten out; users just arenât as keen to interact with a celebrity as with someone they can relate to more closely.â Not only do these micro-influencers often deliver higher engagement for brands, theyâre also far more cost-effective. When an account with over a million followers can earn upwards of $50,000 for just one sponsored Instagram post, working with influencers on a smaller scale can stretch a dollar a little bit. With that in mind, weâre sure to see more and more brands making use of micro-influencers on Instagram.
If you donât have the budget to give piles of money to one Instagram celebrity, that doesnât mean you canât do influencer marketing. Begin to make a list of some micro-influencers within your specific industry that you could reach out to about sponsored posts. You wonât need a giant budget, and youâll likely see some awesome results.
âWhere do you start with influencer marketing? Check out our guide on how to do influencer marketing right.
Instagram is a social network, which means a mission of connection and community-building is at its core. Tons of bots and spam accounts? They only get in the way and clutter that message. Thatâs exactly why many experts hypothesize that weâll see Instagram become a little more firm about cracking down on these junk accounts. Thereâs been more and more attention around those false accountsâas well as the celebrities and influencers who use bots to artificially inflate their audience size (seriously, just check out this article from The New York Times).âWith negative press surrounding the issue, itâs likely that Instagram may look to do something about the problem,â explains a post for Mediakix, âIn 2014, the social media platform purged many bot profiles from their network, resulting in a loss of millions of accounts that affected celebrities and influencers alike.â
Fortunately, this one is pretty easy for you to implement: Simply donât use any shady or unethical methods for gaining Instagram followers (such as buying followers, for example).Instead, focus on putting in the work to grow your Instagram following the right way.
Today, very few business decisions are made without data behind them, and Instagram is no exception. When the algorithm is constantly changing and the social media landscape is always evolving, itâs increasingly important that marketers keep an eye on their analytics to see how their content is resonatingâas well as how they can optimize it for maximum results. In 2017, Instagram announced that business users could now see analytics and insights via Instagramâs own API. We can imagine that these analytic capabilities will only become more robust as the platform continues to grow.
If you have an Instagram business account, take a peek at your analytics to get an understanding of how your content is performing. Donât have a business account and not interested in making the switch? There are numerous different third-party apps you can use for Instagram analytics. For example, if youâve got a Sked account, you can take advantage of our click-tracking analytics. Anytime you use our app to add a link to an Instagram Stories post, or if youâre using our link-in-bio feature, youâll be able to see exactly how many people clicked on it. Itâs a great way to measure what type of content gets the most engagement from your audience. Either way, find a method that works for keeping an eye on your own metrics. Doing so will help you truly leverage Instagram to your advantage.
Over to You Much like any other social media platform, Instagram has a way of making it feel like the earth is shifting under your feet. As soon as you get things figured out, something new crops up and knocks you off your game. Trends will continue to pop up, while other ones fall by the wayside. And, rest assured, not every single bandwagon is worthy of jumping onâit all depends on your brand and unique goals.
But, as the old saying goes, knowledge is power. So, one of the best things you can do is stay in the loop on the different trends and happenings. That way, youâll have all of the information you need to determine which trends are worth implementingâand which ones you can just wait out. If you're looking to carve out hours in your social media workflow, sign up for Skedâs 7-day trial. Our all-in-one Instagram scheduler allows you to automatically post images, carousels, Stories, videos and more. Tag locations, users and products and manage all your hashtags in one place to save 5+ hours every week.
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