Q&A with Robin O'Connell from LinkedIn

September 8, 2025

Robin O’Connell from LinkedIn isn’t afraid to keep it real. In this Q&A, he shares why “How Bizarre” still hits in 2025, why adaptability is the most underrated social media skill, and why Woolies garlic bread is top-tier comfort food. Plus, his thoughts on AI, and the brands he’s vibing with right now.

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6 ways micro influencers deliver big results for marketers

July 15, 2025

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From reels to vlogs: 11 top short-form video styles

July 14, 2025

With the human attention span decreasing and the demand for easy-to-understand content rising, short-form videos are taking over the digital marketing world. But, like any other type of content, you need to find the right fit for your brand.

Q&A

Q&A with Shelley Johnson from Boldside

July 14, 2025

Nostalgic MySpace songs, TikTok vs Instagram, LinkedIn icks, and why building community beats chasing likes, this Q&A serves up hot takes, comfort food picks, and the creators worth following. Quick, honest answers and zero fluff.

Instagram

How to Create a Stand-Out Social Media Proposal (+ Template)

July 11, 2025

Agency Growth

Win clients with a social media pitch deck (+ template)

July 10, 2025

What belongs in an agency social media pitch deck?

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Snooze-Worthy Stats? Not These Video Engagement Metrics

July 9, 2025

Social Strategy

Social media isn’t content marketing anymore. It’s brand theatre.

July 9, 2025

You’re not just running a content calendar. You’re running a show.

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How to outperform your competition with Sked Social

July 7, 2025

Social Strategy

Being “on trend” isn’t a strategy—it’s a stalling tactic

July 3, 2025

If your content relies on trending audio and rushed memes, you’re not staying relevant—you’re just reacting. This blog unpacks why trend-chasing leads to burnout and forgettable content, and how to build a strategy rooted in brand, not hype. From evergreen posts to content pillars, see how Sked helps you stay consistent, creative, and in control.

Social Strategy

If your social strategy can’t survive a sick day, it’s not a strategy

July 1, 2025

You’ve got a fever, a pounding headache, and a prescription for painkillers and bed rest. But instead of logging off and letting your body recover, you’re still stress-refreshing Slack. Why? Because without you, nothing gets posted. Captions go unapproved. Someone’s panicking about login access. And suddenly, your "strategic" social workflow is being held together by a string of emergency DMs and caffeine-fueled chaos.

Productivity

You’re doing too much: What to automate, delegate, and kill in your social strategy

June 25, 2025

Let’s be real: nowadays, social media managers are expected to do it all. Content strategist, copywriter, graphic designer, data analyst, community manager, customer service rep, trend forecaster—all rolled into one.

Productivity

Approval process vs. agility: The social media tug-of-war (and how to win it)

June 20, 2025

Social media moves fast—but many brands still move slowly. While TikTok trends, meme moments, and reactive content can catapult brands into cultural relevance, many social media managers are still stuck waiting days (or longer) for approval. That funny, timely post? By the time it gets greenlit, the moment’s passed.

Social Strategy

The rise of Finsta branding: Why polished feeds are losing to personality

June 18, 2025

Picture this: Your brand’s grid is a visual masterpiece—every color graded, every caption crafted, every pixel polished to perfection. But your engagement? Quiet, crickets, low-key ghost town vibes.

Instagram

Find opportunities to win with client social media audits

June 18, 2025

Social media audits are powerful tools for earning trust and uncovering real growth opportunities. Help clients see what’s working, what’s not, and exactly how to move forward with a data-backed social media marketing strategy.

Productivity

Social media is now a team sport—so why are we still buying solo tools?

June 17, 2025

In 2025, social media is more complex, collaborative, and business-critical than ever. And yet, so many teams are still using tools built for solo creators or tiny startups. It’s like trying to run a relay race with one sneaker or a pair of flip-flops.

Professional Development

Uncomfortable questions to ask yourself to make your content better

June 16, 2025

You know the feeling. You're hitting deadlines. The content calendar is packed. The posts are... fine. But are they actually working?

LEAD GENERATION

The Social Media Marketer’s Guide to Attribution Models

June 16, 2025

Clients don’t just want to see likes and shares. They want clear proof that your social media marketing is contributing to real business results. That’s why understanding attribution matters.

BRAND AWARENESS AND LOYALTY

The Ultimate Guide To Choosing and Using Social Media Channels

June 13, 2025

Drowning in platforms, chasing trends, and still not seeing results? Here’s how to make sure you show up where it matters most.

Instagram

Track and stay ahead of competitors’ social media strategies

June 12, 2025

Social media marketing isn’t about taking shots in the dark. Here’s how (and why) to monitor what competitors are doing to drive results.

FOLLOWERS AND ENGAGEMENT

How to Change the Background Color of an Instagram Story

June 11, 2025

Do you want to change the background in your Instagram Stories but aren’t sure how to do it, exactly?

LEAD GENERATION

6 Benefits of Maintaining an Active Google Business Profile

June 11, 2025

Google My Business is like a free boost to SEO. Without it, you're missing out on hundreds of searchers who want to find your services.

AI Tools

AI is getting louder. Trust is getting harder. That’s why creativity matters more than ever.

June 6, 2025

Marketing’s having an identity crisis.

Professional Development

The quiet burnout of social media managers (and how to fix the system, not just yourself)

June 5, 2025

If you’ve ever had to explain your job as "just posting on Instagram," this one's for you.

Professional Development

What high-performing social teams have in common—and what they do differently

June 2, 2025

What’s the difference between a chaotic content calendar and a high-impact strategy? (Hint: it’s not more headcount.)

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