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Instagram
TikTok

Social search: How to Optimize for Discoverability on TikTok and Instagram (2025)

May 19, 2025

According to a 2025 report, over 50% of Gen Z and Millennials now prefer using social media for product discovery, recommendations, and research over traditional search engines. From skincare reviews to restaurant picks and travel hacks, social media is the new front page of the internet.

Instagram

6 Expert Tips for Nailing Your Brand’s Instagram Presence in 2025

May 19, 2025

Discover the latest strategies to nail your brand’s Instagram presence. Learn how to leverage Reels, Stories, UGC, and data-driven tactics to boost engagement, build community, and drive real results.

Instagram

How to create a winning social media strategy for your client

May 17, 2025

If you’re used to creating strategies in-house or for yourself, you’ll find creating a social media strategy for your client (or clients) an entirely different challenge. Here's everything you need to watch out for to help make things a success!

Instagram

How Brands are Using Instagram’s Close Friends Feature (and 5 ways You Can Too)

May 14, 2025

When Instagram launched its Close Friends feature in 2018, it was designed for sharing private stories with—well—close friends. But in 2025? Brands have flipped the script.

Social Strategy

2025 Review: Top Social Listening Tools Ranked

May 11, 2025

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10 Agorapulse alternatives that kick ass in 2025

May 8, 2025

Social Strategy

Social Media Content Pillars: Build a Strategy That Sticks

May 8, 2025

Social pillars hold up your entire social strategy - here's how to create yours.

BRAND AWARENESS AND LOYALTY

Instagram Hashtag Strategy 2025: Data-Driven Tips for Maximum Engagement

May 7, 2025

Learn how to boost your social media marketing with the right mix of hashtags for maximum reach and engagement.

Instagram

Instagram Organic Reach Isn't Dead: How to optimize your content plan

May 6, 2025

Pay-to-play Instagram marketing is easy. But can you compete in the organic feed? Here's how to sharpen your organic edge for phenomenal marketing results.

FOLLOWERS AND ENGAGEMENT
Instagram

How to Use Instagram Stories for Business: Strategies, Tips, and Examples (2025)

May 1, 2025

Discover how to leverage Instagram Stories for business growth in 2025. This guide covers proven strategies, creative content ideas, and actionable steps to boost engagement, build your brand, and drive measurable results.

Social Strategy

6 Social Media Channels to Supercharge Real Estate Marketing

April 30, 2025

Real estate success is all about hyper-local connections and trust. No algorithm or marketing campaign can compete with that. But showcasing your offerings on the right platforms can turn casual browsers into serious buyers.

Social Media News

From Social Media Manager to Main Character: How the Role of Social Media Managers is Changing

April 30, 2025

In 2025, the role of a social media manager has evolved. When your face or voice becomes the brand, it’s not just content—it’s performance, and it comes with weight. Here's how social media contracts are changing to reflect that.

BRAND AWARENESS AND LOYALTY

11 Expert Tips to Grow and Maintain Your Instagram Reach

April 30, 2025

Looking to expand your audience? These 11 reach strategies will help you find the next best members of your audience AND keep them!

Instagram

April, May, and June Social Media Campaign Ideas

April 29, 2025

As April rolls around, that’s one-quarter of the year gone – poof! If you missed March’s big days (think: International Women’s Day) or February’s loved-up highlights, it’s time to get serious about hashtag holiday campaigns over the next quarter. We’re bringing you

Social Media News

Rising Social Platforms of 2025 — Should Your Brand Jump on Them?

April 28, 2025

Let’s explore the platforms making noise in 2025—and whether they’re actually worth your time.

TikTok

Remmie by Riley Just Pulled Off the TikTok UGC Campaign of the Year

April 24, 2025

Last week, a small Aussie brand accidentally ran one of the most successful TikTok UGC campaigns of the year — simply by posting an ad for a content creator.

Instagram

10 Things Every Client Social Media Report Actually Needs

April 17, 2025

Your social media report should show your client what working, what’s not, and give them insight into areas they can improve - here's how to write a jaw-dropping social media report for your clients.

Instagram

How to Use Instagram Stories in Your 2025 Marketing Strategy

April 16, 2025

Getting the most out of Instagram Stories for your marketing takes more than compelling content - you also need these three magic elements...

Instagram

5 Clever Ways Brands Can Drive Engagement with Instagram’s Lockable Posts

April 15, 2025

Instagram is testing a new feature interactive feature: lockable posts. We brainstormed clever ways to use this feature—and how it could slot into your brand’s broader marketing strategy.

Instagram

How to Become an Instagram Influencer the Right Way in 2025

April 11, 2025

Graduating from "cool feed!" to being an influencer has some serious perks. We walk you through the right way to become an influencer.

Instagram

How to DM Brands on Instagram for Collaborations in 2025 (Without Getting Ignored)

April 11, 2025

A journey of 1000 collabs begins with a single message

Social Strategy

9 Tips To Create More Accessible Social Media Posts

April 10, 2025

Improving accessibility doesn’t require a major strategy overhaul. A few simple tweaks to your process is all it takes to make your content both captivating and accessible to all.

Instagram

10 Days of Social Media Ideas for Restaurants

April 10, 2025

Running socials for a restaurant, and stuck for inspiration? Beef up your content calendar with 10 days of ready-to-deploy social ideas.

SOCIAL COMMERCE
Instagram

How to Increase Instagram E-Commerce Sales: The 2025 Playbook

April 10, 2025

Unlock the latest Instagram strategies to skyrocket your e-commerce sales. Learn how to turn followers into loyal customers with shoppable posts, influencer partnerships, advanced analytics, and seamless automation—powered by Sked Social.

Reclaim your downtime with Sked Social