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Instagram presence is the term used to describe how immediate, actionable, and personal your Instagram feed feels - and everyone's doing it wrong.
With over two billion active users worldwide, Instagram is an unbeatable platform for brands and businesses in 2023. Whether you’re looking to boost brand awareness, build trust or increase sales, building a strong Instagram presence is a surefire way to hit your business goals.
But the truth is simply signing up for an Instagram account isn’t going to be enough to move the needle for your business. Instead, you’ll have to understand how the algorithm works, what your target audience wants to see from you and what kinds of posts you need to prioritize in your content marketing strategy.
Luckily, we’ve compiled the ultimate guide to everything you need to know about growing a strong Instagram presence. Keep reading to discover what makes a powerful Instagram marketing strategy and a stack of practical tips you can implement today to boost your results on social media.
As a brand or business, you have more options than ever before when it comes to your social media strategy. From what social networks you add to your mix to what kind of content you create, it’s important to carefully consider what platforms and posts will have the biggest impact on your bottom line.
That’s what makes Instagram such a winning choice for business across every industry and niche. As one of the largest social media platforms, Instagram offers a stack of handpicked features to help your brand reach new audiences, engage your ideal customers and inspire them to take action.
The key to seeing the best results from Instagram marketing is this: you need to create a strong, active Instagram presence. That means developing a clear social media strategy, setting up a consistent posting schedule and proactively engaging with your followers on a regular basis.
Still not convinced if Instagram is right for your business? Here’s why a strong Instagram presence is non-negotiable in 2023:
Ready to learn about how to make the most of your Instagram strategy? Let’s run you through the essential ingredients to include in your content marketing strategy on Instagram.
We’re big fans of developing social media strategies here at Sked Social. Why? Well, a strategy gives you a framework for success.
It explains what objectives you’re working towards, who you’re trying to reach and what kind of content will help you get there. Think of your social media strategy as your roadmap to boost your follower, increase your engagement rate and fast-track your business growth.
But what should you include in your Instagram strategy? Here are five key steps to map out:
All quality content has one thing in common: it’s anchored by goals and objectives. That’s because goals give your content purpose, structure and a strategic focus.
No matter what stage in your journey you’re at or what kind of business you’re running, goals need to be at the core of every decision you make on social media. These objectives will help you decide what platforms are right for your business, how often you should be posting and even what kind of content pillars and themes to prioritize.
So, what kind of goals should you be setting as part of your Instagram marketing strategy? A great way to set social media goals is to come back to the buyer funnel and set objectives for each stage of this journey:
Make sure to get really specific about the goals you’re setting and assign specific targets and timelines to every objective. With milestones and KPIs (key performance indicators) mapped out, you’ll be able to review your progress and hold your Instagram marketing accountable for success.
One of the best ways to grow your Instagram presence and craft memorable social media content is this: get a clear understanding of who you’re trying to reach.
From where they live to what brands they already trust to when they’re active on social channels, you need to have a clear insight into the behaviors, pain points and motivators of your target market. This will help you design the type of content that speaks their language, resonates with their needs and compels them to take action.
So, how can you identify and map out your target audience? Here are a few prompts to get you started:
If you’ve been posting to Instagram for a while, you can easily dive into your Instagram Insights give you the analytics tools to see where your audience lives, how old they are and their gender. Plus, you can pair this with your sales or website data to get a clear understanding of your target audience.
How you speak to your audience is just as important as what you have to say. That’s why defining your brand voice is important to succeeding on social media. By crafting a unique tone of voice that is memorable and authentic, you can capture your audience’s attention and ensure they remember you.
While picking your brand colors is important, creating a brand voice that speaks the language of your ideal customers is even more important. Your tone of voice needs to encapsulate your brand values, what you stand for and your market position.
Not sure where to start? Here are a few ways to bring your tone of voice to life in your social media strategy:
Content pillars or themes are broad categories used to anchor your Instagram content. They help to speed up your content creation process by giving you a set of big-picture themes to come back to when planning your posts.
The key to developing a winning Instagram strategy is to design content pillars that align with your goals and objectives. That will ensure that every single piece of content you share is working towards a business or brand objectives.
Broadly speaking, your content pillars should align with these objectives:
With the right mix of content pillars, you’ll be able to develop a content strategy that attracts your ideal customers and gives them a reason to engage with your brand.
The final piece of your Instagram strategy needs to be developing a compelling and consistent visual identity. From the colors and fonts on your Instagram Stories to the slides of your next Instagram carousel, every post you share needs to align with your brand identity.
To bring your Instagram aesthetic to life, you’ll need to define:
Let’s dive into a bunch of tactics and strategies you can implement today to build your Instagram presence and use your Instagram account as a business asset.
First up, having the right Instagram account in place is key to your success through social media marketing. Unlike a Personal profile, an Instagram Business profile gives you access to a number of helpful features to help you grow your following, measure your success and reach the right audience.
With a Business profile, you’ll gain access to:
Did you know your Instagram bio is one of the most important parts of your marketing strategy? That’s right, your 150 bio and profile settings are what can help you make the biggest impact on your audience and inspire them to take action.
Not sure where to start? Here are a few quick-wins to action today:
The best way to grow your Instagram presence is to make sure your content is tailored to your ideal audience. That’s why Instagram Insights are your ticket to success!
By regularly reviewing your audience insights, metrics and post-performance you can assess what topics resonate with your audience when your audience is online and what posts to avoid sharing.
Bonus pro tip: why not run use the Poll sticker on Instagram Stories to get your new followers to weigh in on what posts they want to see from you?
The best way to build momentum on social media is to give your audience a reason to engage with your content. By posting at the same time every day or multiple times per week, you can boost your engagement rate and ensure your audience anticipates your content.
By planning your Instagram posts out a week or even a month in advance, you can get all your content scheduled ahead of time. That means no more missed posts or going weeks between publishing content.
By using a scheduling and social media management tool like Sked Social, you can keep your profile active and drive strong results from your content on Instagram.
Did you know that strategic, relevant hashtags are one of the most powerful ways to boost your discoverability and reach on Instagram? These searchable keywords help your posts show up in the Instagram search results and boost your chances of being noticed on the explore Instagram feed.
Along with one or two branded hashtags, it’s worth adding up to five tailored hashtags to your post captions. Look for hashtags with good search volume and ensure these terms are directly related to your post, your business or what you do (and ensure you’re picking the right hashtags for your brand).
Influencer marketing is a smart way to boost your reach and presence on Instagram. By curating a list of on-brand influencers, you can get your businesses’ products and services in front of huge pools of your ideal customers.
By picking the right influencers to collaborate with and those who have an engaged audience that aligns with your target demographic, you can run strategic campaigns that boost your profile and drive sales.
The key is to set clear guidelines, approval processes and ensure you’re clear on the messages you want to communicate upfront.
Instagram has a stack of content features that can help you to boost your results on the platform. Here are three key platform features to leverage to boost your presence on Instagram:
Plus, a powerful way to grow your audience on Instagram is to run a giveaway or contest. Set up the contest mechanics (such as running a user-generated content campaign), share a branded hashtag and offer a lucrative prize to boost entries. Try making following your brand a condition of entry to grow your Instagram followers count, too.
And that’s a wrap! When it comes to social media marketing, a thriving Instagram presence can help you boost your sales and conversions at scale. By developing a social media strategy, using the right tools and sharing high-quality content you can reach, attract and convert your ideal audience on auto-pilot.
Take your Instagram presence to the next level this year with Sked Social. Sked helps you plan, schedule and then relax, all with the help of Instagram’s number scheduling tool
With Sked, you can plan visually beautiful content, track analytics, and cross-post to Facebook, LinkedIn, TikTok and more! Start your free trial today.
Brands and agencies with an eye for aesthetics use Sked Social to plan, schedule, and engage customers with visual content — On Instagram, Facebook, TikTok, Twitter, YouTube, Pinterest, LinkedIn, and more.Start your FREE trial