Social media strategy, platform changes, and the workflows behind the teams that publish at scale.
How a central social team runs retail social media across 10 to 200 stores: account structure, sign-off tiers, launch timelines, UGC, and store-level measurement.
A 2026 method for multi-location social media reporting: what to measure per store, how to compare locations fairly, who gets which report, and a monthly cadence.
A location tag turns each store into a public page of posts. This guide shows head office teams how to make every location taggable, pick the right tag, and catch a wrong one before it goes out.
A franchisee social media policy tells every location which accounts it can run, who keeps admin access, what needs sign-off, and what happens when a franchisee leaves. This guide walks head office through each clause and ends with a template you can copy.
A business's first Instagram post should say who you are, where you are, and why to follow. For a new location it's the start of a launch plan. Here's the pre-launch checklist, the first nine posts, and who writes and approves each one.
Paid and organic social work well in a franchise when head office sets the rules for both. This guide covers national campaigns, local budgets and co-op funds, boosting location posts, approvals, and reporting by location.
One brand account, one per location, or both? A head office guide to Instagram for franchise and multi-location brands: who owns the accounts, what each location posts, how sign-off works, and how to measure every location.
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