Social search: How to Optimize for Discoverability on TikTok and Instagram (2025)

May 19, 2025

According to a 2025 report, over 50% of Gen Z and Millennials now prefer using social media for product discovery, recommendations, and research over traditional search engines. From skincare reviews to restaurant picks and travel hacks, social media is the new front page of the internet.

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FOLLOWERS AND ENGAGEMENT

Instagram Story Stickers: Where to Find Cute Stickers

April 20, 2020

Instagram Story stickers are a new way to interact with your audience. Discover how to find out the cutest story stickers for Instagram.

BRAND AWARENESS AND LOYALTY

Why Your Post’s Instagram Location Matters

April 12, 2020

Instagram location is a great (and easy) way to make sure you're being found by high-value followers - here's how to get the most from it.

FOLLOWERS AND ENGAGEMENT

What Is The Difference Between The 3 Instagram Profile Types

April 6, 2020

When it comes to Instagram profile types, basic features around posting remain the same, they certainly differ when it comes to tools and additional features.

BRAND AWARENESS AND LOYALTY

How to Choose and Change Your Instagram Profile Picture

April 2, 2020

Did you know that your Instagram profile is the window into your brand? Your profile picture, on the other hand, is where audiences start to decide how they feel about you.

FOLLOWERS AND ENGAGEMENT

Easy Ways To Create Animated Instagram Stories

March 19, 2020

Instagram Stories are an integral part of your Insta-Strategy. Find out how to make animated Instagram stories, and the best tools to do it with.

FOLLOWERS AND ENGAGEMENT

How to Promote IGTV Video to Boost Following and Engagement

March 16, 2020

IGTV is Instagram's answer to YouTube, and it should be part of your integrated video marketing strategy Find out how best to add IGTV.

FOLLOWERS AND ENGAGEMENT

Instagram Dimensions and Sizes Guide for 2021

March 11, 2020

This is a complete guide to Instagram dimensions and sizes for 2021. It will help you ensure that you have the right sizes for the right content that you want to publish.

FOLLOWERS AND ENGAGEMENT

Why You Should Join Twitter Chats as a Brand or Marketer

February 24, 2020

Twitter chats help you build relationships with people, learn new things, stay updated on trends, educate others about a topic and join a community. Learn how.

SOCIAL COMMERCE

Instagram Shopping Feature Explained (+ How to Set Up Shop)

February 18, 2020

This is the ultimate guide to the new Instagram shopping feature. Learn everything about it, and discover how to set up your shop on Instagram.

SOCIAL COMMERCE

How top skincare brands use Instagram to engage their audience

February 3, 2020

Skin care brands are highly visual. Find out how they're using Instagram to drive sales, brand awareness and engagement.

Instagram

Instagram Paid Partnership Feature: Everything You Need to Know

January 28, 2020

Are you wondering about the Instagram paid partnership feature? Wondering how your brand could benefit from it? Well, keep on reading then.

LEAD GENERATION

The Ultimate Guide to Instagram Story Ads

November 28, 2019

All things Instagram Story ads! How to get started with Instagram Story ads and 7 of our favorite tips and tricks.

Instagram

Instagram Story Features Explained

October 21, 2019

After Instagram launched some new story features recently, we figured we'd take that as an opportunity to talk all things story.

FOLLOWERS AND ENGAGEMENT

How To Remove Yourself from Tagged Posts on Instagram

October 16, 2019

Hate getting tagged in random instagram posts? Here's how you can untag yourself from an Instagram post and keep your profile spam free!

FOLLOWERS AND ENGAGEMENT

Your Guide to Threads from Instagram

October 8, 2019

How to get started using Threads from Instagram, the camera first, Close Friends messaging app. Tips and tricks to get you going with the app.

FOLLOWERS AND ENGAGEMENT

IGTV: What, Why and How You Should be Using It

September 13, 2019

IGTV has made a slow start, but brands are catching on to the benefits of IGTV as a marketing tool and you should too!

SOCIAL COMMERCE

How to Drive Sales on Instagram: 10 Amazing Tips

August 23, 2019

How to drive sales on Instagram. 10 tips to gain followers, increase website traffic, and boost direct sales.

Instagram

How Fashion and Retail Companies Drive Sales With Instagram

August 21, 2019

The key techniques for fashion and retail companies to drive sales through Instagram.

LEAD GENERATION

What Are Link in Bio Tools and Why You Should Use Them

August 16, 2019

How you can post multiple links to your Instagram using a link in bio tool and how to use them successfully.

FOLLOWERS AND ENGAGEMENT

10 Unmissable Tips for Agencies Using Instagram in 2021

August 12, 2019

How can you improve your engagement for your agency and your clients? Discover our top tips.

FOLLOWERS AND ENGAGEMENT

How To Upload Videos to Instagram from a PC/Mac

July 24, 2019

Video posts consistently delivery higher engagement rates than image posts. Using the native app to upload is time consuming. Do it from your mac or pc.

BRAND AWARENESS AND LOYALTY

How to Make and Use Instagram Story Highlights

July 23, 2019

Learn what Instagram story highlights are, and how you can create custom highlights covers for your Instagram profile. We also share creative cover ideas!

SOCIAL COMMERCE

An E-commerce Brand’s guide to Instagram Stories

July 18, 2019

The sheer number of people interacting with Instagram Stories is only a part of why you should be making full use of Instagram stories for your e-commerce brand. Keep reading to find out why and how you should be using Instagram Stories.

FOLLOWERS AND ENGAGEMENT

How Automated Posting On Social Media Saves You Money

July 16, 2019

Did you know that automated social media posting can actualy save your business money? Here's how automated posting leaves more cash in your marketing budget.

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