Social search: How to Optimize for Discoverability on TikTok and Instagram (2025)

May 19, 2025

According to a 2025 report, over 50% of Gen Z and Millennials now prefer using social media for product discovery, recommendations, and research over traditional search engines. From skincare reviews to restaurant picks and travel hacks, social media is the new front page of the internet.

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TikTok

How to Convince Your Colleagues to Appear on Camera

July 29, 2024

With many brands having just one social media manager in-house, it’s easy for that person to become—intentionally or not—‘the face’ of the brand. But featuring a variety of people on your social media can be a beneficial move. Here are five ways to encourage your colleagues to appear on-camera—even if they aren’t social media pros.

Instagram

Cross-platform messaging between Instagram and Facebook

July 24, 2024

How to stay on message, everywhere there are messages

Instagram

5 Up-and-Coming Brand Instagram Accounts of 2024

July 21, 2024

Instagram is a must for brands aiming to capture customers' attention and foster an online culture of engagement. As we continue through 2024, several brands are making waves on the 'Gram with innovative strategies that set them apart in the crowded social media landscape.

Social Strategy

How to Know If You're Ready to Take on a New Social Channel

July 17, 2024

With the whirlwind of new social platforms popping up—from Threads to TikTok Notes—it's no wonder social media managers feel constant pressure to jump on the latest craze. But before you dive headfirst into the next shiny new platform, it's crucial to evaluate whether it's the right move for your brand. Spoiler alert: You don't need to be everywhere!

Agency Growth

How to Pitch Social Media Management to New Clients

July 17, 2024

Make the pitch, get a strike.

Social Strategy

How to Target Competitor Audiences on Social Media

July 10, 2024

Their followers? More like your future followers.

Instagram

Social Media Agency Client Onboarding Process (12 Steps)

July 3, 2024

All aboooooooard!

Instagram

How to Increase Your Instagram Post Shareability

July 1, 2024

Want to skyrocket your Instagram reach in 2024? It’s all about mastering the art of shareability!

Instagram

Ideas to Boost Interactions on Instagram Stories in 2024

June 28, 2024

Ready to supercharge your Instagram engagement in 2024? Dive into our ultimate guide to mastering Instagram Stories interactions.

Instagram

How to Post YouTube Videos on Instagram in 2024

June 26, 2024

Here are the must-know steps, tricks and tips to posting a YouTube video to Instagram.

Sked News

Exciting News: Sked Social Now Integrates with Frontify!

June 21, 2024

Sked Social's new integration with Frontify lets you use your brand assets directly for creating and scheduling social media posts.

TikTok

5 Up-and-Coming Brand TikTok Accounts of 2024

June 19, 2024

TikTok continues to be a powerhouse platform for brands looking to engage with audiences innovatively and authentically. As we cruise through 2024, several up-and-coming brands are making waves on TikTok, employing unique strategies to capture their audience and tap into the zeitgeist of short-form video content.

Behind the Brand Handle

How St. Kilda Football Club Uses Competitive Banter

June 19, 2024

Ever wondered what goes into managing social media for a professional sports club? Read on.

Agency Growth

How to Find Social Media Clients: 8 Tips for Agencies

June 19, 2024

Eventually, there comes a time when business owners realize they don’t have the time or resources to run their social media effectively.

Sked News

NEW! Meta Ads Reporting—All Campaigns, One Dashboard

June 17, 2024

Seamlessly report on your paid Meta campaigns, alongside organic, all in one place.

Instagram

How to Post Instagram Reels from Your Computer [2024]

June 16, 2024

Reel straight from your desktop

Agency Growth

Maximizing Social Media ROI: Proven Strategies for Agencies

June 12, 2024

In the ever-evolving world of social media, getting a solid return on investment (ROI) is the name of the game. But let’s be real—it’s not always a walk in the park. We’re here to spill the beans on how your agency can crush it on social and turn those efforts into cold, hard results for your clients.

Agency Growth

How to Make a Social Media Questionnaire for New Clients

June 12, 2024

New client? Here are the questions you need to ask.

Agency Growth

How to Price Social Media Marketing Services in 2024

June 7, 2024

Know what to charge, every time you charge.

Instagram

6 Instagram Poll Ideas to Boost Engagement & Reach

June 5, 2024

Get 'em voting, keep 'em engaged.

Social Strategy

How to Create Social Media Content Pillars

May 31, 2024

Social pillars hold up your entire social strategy - here's how to create yours.

Instagram

Instagram Rules for Business: Everything You Need To Know

May 29, 2024

Instagram isn't just about posting nice visuals - to get the most out of the platform, you need to follow these 9 important rules...

Agency Growth

15 Tips to Optimize Your Social Media Agency’s Workflow

May 28, 2024

Working for a social media agency, and feeling overwhelmed with the pile of accounts you have to manage? We're here to share practical strategies to help you conquer the chaos and streamline your multi-account management. From essential tools to killer workflows, we've got you covered.

LinkedIn

LinkedIn Image Size Guide: Best Image, Post & Video Sizes

May 26, 2024

Measure twice, post once.

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