Social search: How to Optimize for Discoverability on TikTok and Instagram (2025)

May 19, 2025

According to a 2025 report, over 50% of Gen Z and Millennials now prefer using social media for product discovery, recommendations, and research over traditional search engines. From skincare reviews to restaurant picks and travel hacks, social media is the new front page of the internet.

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Instagram

8-Step Guide to a Watertight Instagram Bio Audit in 2024

May 23, 2024

An Instagram bio is the top half of your Instagram profile, and it’s the first thing people see when they land on your page. Think of it a little like a boutique’s window display on a busy shopping street—it has to be sparkly enough to attract attention, while offering an intriguing hint as to what people can expect inside. So where do you begin when making sure your bio is pulling its weight? Follow this step-by-step guide to conduct a thorough Instagram bio audit.

Agency Growth

How to Create a Social Media Agreement for Clients

May 22, 2024

Agree to agree on what is agreed upon.

Social Strategy

The Ultimate Guide to Social Media Image Sizes in 2024

May 20, 2024

The best image and photo sizes to use across Instagram, Facebook, X (Twitter), LinkedIn, Pinterest and more, updated for 2024.

Agency Growth

How to Manage Multiple Social Media Accounts for Clients

May 15, 2024

Getting your clients ready doesn't have to be a headache...

Resource Download

TikTok Ban Survival Guide: Strategies for Media Companies

May 10, 2024

Ready to roll with the punches? Let’s dive into the chaos of a potential TikTok ban in the US and break down not just how to survive but thrive. Read on for the lowdown on the situation as it stands and actionable strategies for media companies to ride the waves of change.

Instagram

The Ultimate Guide to Google Analytics Instagram Tracking

May 10, 2024

The is the most comprehensive guide to tracking Instagram traffic with Google Analytics. Learn how to set up Google Analytics Instagram tracking easily.

Instagram

How to Repost an Instagram Post or Story

May 8, 2024

Learn how to regram to promote branded and user-generated content while boosting engagement.

Instagram

How To See Likes On Instagram In 2024

May 6, 2024

Get the lowdown on adjusting your like visibility on Instagram!

Agency Growth

Google My Business for Agencies: Everything You Need To Know

May 1, 2024

Here's how you can operate your client's Google My Business profile without having to go through a clunky transferral process.

Social Media News

Meta’s Strategic Push for Threads Amidst Social Turbulence

April 29, 2024

Instagram

How to Use Instagram Stories in Your 2024 Marketing Strategy

April 29, 2024

Getting the most out of Instagram Stories for your marketing takes more than compelling content - you also need these three magic elements...

Sked News

Why Doesn’t Sked Offer An Unlimited Accounts Plan?

April 26, 2024

Social Strategy

8 Tips for Finding New and Emerging Trends on Social Media

April 24, 2024

Quickly and easily find new trends on social media before they go mainstream with these 8 simple tips.

Instagram

The Complete Guide to Instagram Reels Insights [2024]

April 22, 2024

Know your Reels insight-out

Instagram

How the Instagram Algorithm for Stories Works

April 17, 2024

Want to know how to get your Stories in your followers' feeds? Here's what we know about the Instagram algorithm and how to make it work for you...

Instagram

Understanding Your Reels Analytics To Create Better Reels

April 16, 2024

Understand your Reels, understand *very deep moment* yourself

Instagram

How to Build a Strong Instagram Presence in 2024

April 15, 2024

Instagram presence is the term used to describe how immediate, actionable, and personal your Instagram feed feels - and everyone's doing it wrong.

LinkedIn

LinkedIn Docs Unlocked: Turbocharge Your Brand’s Presence

April 10, 2024

Find out how brands are using Document posts to increase engagement on LinkedIn.

Instagram

10 Simple Ways to Increase Instagram Engagement in 2024

April 8, 2024

Instagram engagement has to be won. Here's everything we know about turning passive scrollers into engaged followers.

LinkedIn

LinkedIn Post Size Guide: Best Image & Video Sizes [2024]

April 1, 2024

The ultimate guide on Instagram image and video sizes for 2024.

TikTok

The Ultimate TikTok Video Size Guide for 2024

March 25, 2024

Read our comprehensive guide on the best TikTok video sizes for 2024 and beyond.

Instagram

10 Winning Ideas for A Successful Instagram Giveaway

March 20, 2024

You gotta giveaway to get your way

Instagram

How to Get an Aesthetic Big Grid on Your Instagram Feed

March 18, 2024

Make your BIG grid beautiful

Agency Growth

How to Create a Social Media Marketing Deck

March 13, 2024

Deck 'em with your awesome-ness

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