Social search: How to Optimize for Discoverability on TikTok and Instagram (2025)

May 19, 2025

According to a 2025 report, over 50% of Gen Z and Millennials now prefer using social media for product discovery, recommendations, and research over traditional search engines. From skincare reviews to restaurant picks and travel hacks, social media is the new front page of the internet.

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FOLLOWERS AND ENGAGEMENT

How to Manage Social Media Messages Like a Pro

September 9, 2022

Be like a messaging maitre d'

FOLLOWERS AND ENGAGEMENT

Facebook Messenger Automation: A Small Business How-to Guide

September 9, 2022

Answered customers are happy customers

BRAND AWARENESS AND LOYALTY

How to Use the Instagram Collab Feature on Posts and Reels

September 9, 2022

How to work Reely well together

FOLLOWERS AND ENGAGEMENT

How to Manage Your Instagram Inbox & DMs

September 2, 2022

Instagram Marketing is a powerful tool for building relationships, customer service, and even making sales. But as a business, the true marketing gold lies in your ability to talk to customers directly via your Instagram DMs.

Instagram

10 Rules of Successful Social Media Customer Service

September 2, 2022

Customer service has nowadays become an integral part of any brand’s omnichannel strategy. If you want to maximize customer acquisition and retention, as well as achieve your sales, marketing, and support goals, you need to be present and proactive on all relevant

Instagram

How to Sell Social Media to Clients

August 19, 2022

Sell social, get money for your skills.

Instagram

How to Use Link Stickers to Drive More Sales for Your Business

August 19, 2022

Stickers = sticky sales

Instagram

Setting up and Managing Multiple Social Media Accounts for Clients

August 19, 2022

Set 'em up for success

Instagram

Should I Follow My Competitors on Instagram?

August 5, 2022

Know your enemy, then beat 'em.

Instagram

How to Use The Instagram Story Editor Successfully

August 5, 2022

Edit Stories to perfection...

Instagram

How to Carry Out a Competitor Social Media Audit

August 5, 2022

It's like spying with a spreadsheet.

Instagram

How to Track Your Competitor’s Social Media Strategy 

August 5, 2022

Track your competitor's social media strategy so you're always one step ahead

Instagram

How to Run a Social Media Competitor Audit (+ Free Template)

August 4, 2022

Know your enemy, beat your enemy.

Instagram

How to Create Instagram Templates with Canva

July 22, 2022

Do a little bit of Canva, get a whole lot of Instagram templates.

BRAND AWARENESS AND LOYALTY

How to Build Credibility in a Social Media Marketing Agency

July 21, 2022

Build trust, build clients, build your agency.

Instagram

An Ultimate Guide to Boost SMM Specialist Productivity

July 21, 2022

Want to get more hours from your day? Try these 6 tips.

Instagram

The Top 15 Interview Questions for Social Media Managers

July 8, 2022

Here's what to ask when bringing a new SMM on board.

BRAND AWARENESS AND LOYALTY

How May June Creative Earned 120k in One Year of Freelancing

June 28, 2022

Our latest Sked Stars at May June Creative share their secrets for success!

Instagram

How to Publish Engaging Content to Instagram Stories

June 10, 2022

Here's a few tips and tricks so you can master sharing feed posts to Stories.

FOLLOWERS AND ENGAGEMENT

How to Use Instagram Stories for Business: Small Biz Edition  

June 9, 2022

Instagram Stories can be a powerful digital marketing tool - here's how to get the most out of them to connect with your audience.

Instagram

Social Proof and Sales: How They Work Together

June 5, 2022

Want to convert more prospects into buyers? Learn the proven ways to leverage social proof for your sales growth.

Instagram

How to Scale Your Social Media Marketing Agency

May 26, 2022

Do more with what you have, and grow!

Instagram

Making clients' feeds delicious: A Bistrot Media Interview

May 26, 2022

An interview with Sked Star, Bistrot Media!

Instagram

How to Create and Add Instagram Highlight Covers

May 26, 2022

Grab eyes with highlights, and get more engagement!

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