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Social Media News

Rising Social Platforms of 2025 — Should Your Brand Jump on Them?

April 28, 2025

Let’s explore the platforms making noise in 2025—and whether they’re actually worth your time.

TikTok

Remmie by Riley Just Pulled Off the TikTok UGC Campaign of the Year

April 24, 2025

Last week, a small Aussie brand accidentally ran one of the most successful TikTok UGC campaigns of the year — simply by posting an ad for a content creator.

Instagram

10 Things Every Client Social Media Report Actually Needs

April 17, 2025

Your social media report should show your client what working, what’s not, and give them insight into areas they can improve - here's how to write a jaw-dropping social media report for your clients.

Instagram

How to Use Instagram Stories in Your 2025 Marketing Strategy

April 16, 2025

Getting the most out of Instagram Stories for your marketing takes more than compelling content - you also need these three magic elements...

Instagram

5 Clever Ways Brands Can Drive Engagement with Instagram’s Lockable Posts

April 15, 2025

Instagram is testing a new feature interactive feature: lockable posts. We brainstormed clever ways to use this feature—and how it could slot into your brand’s broader marketing strategy.

Instagram

How to Become an Instagram Influencer the Right Way in 2025

April 11, 2025

Graduating from "cool feed!" to being an influencer has some serious perks. We walk you through the right way to become an influencer.

Instagram

How to DM Brands on Instagram for Collaborations in 2025 (Without Getting Ignored)

April 11, 2025

A journey of 1000 collabs begins with a single message

Social Strategy

9 Tips To Create More Accessible Social Media Posts

April 10, 2025

Improving accessibility doesn’t require a major strategy overhaul. A few simple tweaks to your process is all it takes to make your content both captivating and accessible to all.

Instagram

10 Days of Social Media Ideas for Restaurants

April 10, 2025

Running socials for a restaurant, and stuck for inspiration? Beef up your content calendar with 10 days of ready-to-deploy social ideas.

SOCIAL COMMERCE
Instagram

How to Increase Instagram E-Commerce Sales: The 2025 Playbook

April 10, 2025

Unlock the latest Instagram strategies to skyrocket your e-commerce sales. Learn how to turn followers into loyal customers with shoppable posts, influencer partnerships, advanced analytics, and seamless automation—powered by Sked Social.

AI Tools

Overcoming 7 Social Media Workflow Challenges Like a Pro

April 8, 2025

When you manage multiple social accounts, efficient processes are key to success. Learn how to overcome the most common social media workflow challenges.

FOLLOWERS AND ENGAGEMENT

Social Media Content Calendar: The Ultimate Guide for 2025

April 6, 2025

Learn how to build a high-impact social media content calendar that drives results, saves time, and keeps your brand ahead of the curve.

FOLLOWERS AND ENGAGEMENT

Best Instagram Marketing Tips for 2025: Proven Strategies for Growth

March 28, 2025

Instagram is an ever-changing game. To get the most out of the most popular visual marketing tool in 2021, check out these 25 tips on how to get your brand noticed, increase your followers, gain leads, and improve your social media ROI.

Google My Business

Google Business Profile Guide: An Optimization Checklist

March 26, 2025

Create and optimize your Google Business Profile. Our guide covers everything from why you need a profile to how to post regularly without creating extra work.

LinkedIn

B2B Social Media ROI: How to Measure and Optimize for LinkedIn Success

March 25, 2025

Unlock the secrets to measuring and maximizing B2B social media ROI—especially on LinkedIn.

Google My Business

Maximize the Impact of Reviews on Your Google Business Profile

March 24, 2025

If you’ve already claimed your Google Business Profile (GBP), nice work—you’re one step ahead. But if you’re not getting the clicks, calls, or bookings you expected from the platform, your reviews might be the missing piece.

BRAND AWARENESS AND LOYALTY

How to Get Replies from Influencers on Social Media: Proven Outreach Strategies

March 20, 2025

Learn actionable strategies to get replies from influencers on social media. Discover how to personalize your outreach, craft compelling messages, and build long-term influencer relationships—plus the Sked Social features that make it all easier.

Social Strategy

5 Gyms Who are Slaying their Social Media in 2025

March 16, 2025

Ready to sculpt those socials? Here’s a look at five gyms that are absolutely crushing it on social media in 2025 and what you can learn from them.

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7 Snapchat Post Scheduling Tools (+ How To Choose One)

March 14, 2025

While Snapchat’s real-time nature makes it a powerful engagement tool, staying consistent without scheduling can be a challenge. The good news? These tools will help you plan ahead, post consistently, and keep up with your audience—without the last-minute scramble.

Social Strategy

Everything You Need to Know About Measuring Social Media ROI

March 14, 2025

Learn how to measure social media ROI with proven frameworks, actionable metrics, and step-by-step calculation methods.

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How Brands Can Make the Most of Reels on Instagram

March 13, 2025

Whether you’re juggling multiple clients or managing content across several brand locations, we’ve got strategies (and insider tips) to help you turn views into results.

Instagram

How to Get an Aesthetic Big Grid on Your Instagram Feed

March 13, 2025

Make your BIG grid beautiful

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The Social Media Marketer’s Guide to Videos on LinkedIn

March 12, 2025

Ready to stop blending in on LinkedIn and start dominating? Let’s go over everything you need to know about creating LinkedIn video posts that your followers won’t be able to resist.

Social Strategy

Which Social Metrics to Track (Instead of Follower Growth) to Stay Ahead this Year

March 12, 2025

To truly understand how your content is performing—and how to refine your strategy—you need to track more insightful metrics. Here’s what to focus on instead of follower growth this year.

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