2023 Social Media Day Webinar Series

June 30, 2023 is Social Media Day! What better way to celebrate than a day filled with free educational webinars learning from industry experts.

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Session

The Importance of Infusing Your Values Into Your Social Strategy to Connect with Today's Consumers

Taryn Aronson, Socially Conscious Social

Not taking a stand on social IS taking a stand on social.

  • 82% of consumers make purchase decisions with a brand’s purpose in mind

  • 79% of Americans believe companies should work to address social justice issues

  • 78% of Americans believe companies must do more than just make money; they must positively impact society as well

Taryn is a veteran Social Strategist with over 15 years of experience in Social Media Marketing. Her agency, Socially Conscious Social, helps forward-thinking and purpose-led businesses create a social media presence that aligns with their values and attracts passionate brand advocates!

Session

Best Practices for Creating Accessible Social Media Content

Alexa Heinrich, Accessible Social & Social Media Tea

Accessibility is a common priority for web development but often overlooked when it comes to content creation for social media. As social media professionals, there are easy things you can do to make sure the content you produce and the way you deliver it is accessible for everyone, including folks with disabilities.

Alexa is an award-winning social media manager in Central Florida, the creator of the popular websites Accessible Social and Social Media Tea, and the author of Accessible Social: a beginner's guide to creating inclusive social media content. She is a passionate advocate for creating accessible and inclusive content for digital communications as well as educating others about the realities of working in social media.

Session

Crafting a Sustainable Social Media Strategy

Tomisin Smith, Twenty Six Digital

As social media continues to shape the digital landscape, it's essential to go beyond short-term tactics and trends and create a sustainable approach.

From defining clear goals to engaging your target audience and measuring meaningful results, you’ll learn how to establish a strategy that not only boosts your brand's visibility but also fosters lasting connections and drives sustainable growth.

Tomisin is a seasoned social media strategist and the owner of the digital agency, Twenty Six Digital. With a background in multinationals, she has worked in social media for almost a decade before venturing into building her own agency. She understands that a successful social media presence requires a long-term, holistic approach rather than short-term tactics. By taking into account the unique needs and goals of each client, she develops tailored strategies that focus on building a strong and sustainable online presence.

Session

Using DM’s to Boost Your Biz

Brooke Vulinovich, Social Club Community

DMs are an underutilized tool on social and Brooke is going to teach us why responding to your DM’s is going to increase your engagement and sales every time you post.

Brooke Vulinovich is an Instagram specialist, international keynote speaker, and creator of the global Social Club Community. Over the last eight years, Brooke has skyrocketed through the digital marketing world to become one of Australia’s most influential Instagram speakers and trainers working with brands like American Express, Dermalogica, Mazda, F45 and many more.

Brooke was named in the Top 50 Small Business Leaders in Australia, featured on the cover of Inside Small Business Magazine (Spring 2019), nicknamed the “Queen of Media” by The West Australian newspaper, had her second cover on The Business Collection launch edition (2020) and her most recent cover in Business News (2021).

Session

Behind the Brand Campaign

Kyra Goodman and Artemis Peacocke

Behind every successful brand campaign lies a host of carefully planned details, each serving a purpose in showcasing the brand. Our own Brand & Community Director Kyra Goodman and Social Media Strategist Artemis Peacocke will be hosting a live-watch and detailed breakdown for marketers who are crazy about learning the inner workings of a top-tier brand campaign, or are looking for inspiration to elevate their own strategies. Don't miss this opportunity to gain an insider's perspective on what it takes to craft a memorable brand campaign!

Ready to take your social media skills to the next level?

Can't make it? Register below and we'll send you the recording after the event.