Social search: How to Optimize for Discoverability on TikTok and Instagram (2025)

May 19, 2025

According to a 2025 report, over 50% of Gen Z and Millennials now prefer using social media for product discovery, recommendations, and research over traditional search engines. From skincare reviews to restaurant picks and travel hacks, social media is the new front page of the internet.

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BRAND AWARENESS AND LOYALTY

The Ultimate Guide To Choosing The Best Social Media Channels

December 27, 2018

Having problems choosing what social channel is best for your brand? This guide will help you choose and thrive!

FOLLOWERS AND ENGAGEMENT

How To Prove Your Influencer Marketing ROI

December 15, 2018

With the rise of Instagram influencer marketing and the successful results it can deliver brands, there's no denying that it can be a worthwhile investment when executed well. However, influencer marketing ROI (return on investment) remains a mystery for many. When brands

FOLLOWERS AND ENGAGEMENT

18 Best Instagram Campaigns of 2018

December 6, 2018

Your Instagram campaigns need to make your followers stop dead in their tracks and spark immediate reactions—engagement is the name of the game and your key to Instagram success depends on it. But with the long list of demands that social media

FOLLOWERS AND ENGAGEMENT

The 8 Best Social Media Campaigns of the Year

November 18, 2018

As social media platforms evolve and offer businesses more ways to engage with followers, the biggest brands around are stepping up to deliver powerful campaigns to deliver inspiring social media 2018. From IGTV to an extended Twitter character count, brands are having

FOLLOWERS AND ENGAGEMENT

How To Add Music to All of Your Social Content

November 15, 2018

Looking to use stickers for your brand? Here's how.

FOLLOWERS AND ENGAGEMENT

The Complete Guide to Instagram Tagging

November 5, 2018

Instagram tagging can be a daunting and overwhelming part of any marketing strategy. It only takes a millisecond to insert the hashtag symbol, but this single keystroke can still have a dramatic impact on your Instagram following. On Instagram, account, product, location

SOCIAL COMMERCE

Everything You Need To Know About Instagram’s Shopping Channel

October 31, 2018

Instagram is one of the most business-friendly social media platforms in existence, featuring a web-savvy audience that's interested in instant shopping. But for a long time, Instagram users had to plod through Instagram profiles, hashtags, and bio links to find products specifically

FOLLOWERS AND ENGAGEMENT

12 Holiday Marketing Ideas To Boost Your 2021 Sales

October 29, 2018

Get Festive with your Christmas Instagram Campaign With the holiday season quickly approaching, it's that time of the year when brands need to get their Christmas Instagram campaigns all lined up! With planning top of mind as the final weeks of 2018

FOLLOWERS AND ENGAGEMENT

Instagram Nametag: What it is and How Brands Can Use it

October 24, 2018

Are you planning to add an Instagram nametag to your marketing collateral? Looking for information on how to create nametag for Instagram? Another day, another awesome new social media feature you need to know about. That's right—after hinting at it for months,

BRAND AWARENESS AND LOYALTY

How Airbnb’s 'Experiences' Took Over Instagram

October 18, 2018

From silent discos in San Francisco to surfing lessons in Sydney, never has travel been so inviting—and it’s all thanks to Airbnb. Near, far, and wide, Airbnb continues to disrupt and dominate tourism on Instagram, luring travelers of all kinds to their platform,

FOLLOWERS AND ENGAGEMENT

12 Aesthetic Instagram Agency Accounts

October 17, 2018

How the best in the game put their proof in the pudding.

SOCIAL COMMERCE

How To Boost E-Commerce Revenue Using Instagram Product Tags

September 28, 2018

It has never been easier to monetize Instagram thanks to Instagram product tagging. If you’re an E-commerce brand, why not give your customers the ability to purchase products in just a few taps? With 62% of smartphone users making purchases via mobile

FOLLOWERS AND ENGAGEMENT

Why Micro-Influencers Are Taking Over Your Instagram Feed

September 26, 2018

How to find the smaller influencers that can have the BIGGEST impact.

FOLLOWERS AND ENGAGEMENT

How To Manage Instagram For Your Clients In 30 Minutes Or Less

September 25, 2018

When you provide Instagram management services for clients, time is not on your side. You’re caught up in a whirlwind of tasks. It's your responsibility to communicate your client's brand and craft compelling copy. Then there's the strategy, hashtags, and engagement. The

BRAND AWARENESS AND LOYALTY

How to Create an Instagram Aesthetic for Your Brand

September 20, 2018

If it’s your first year on Instagram, you’re probably wondering how you can create an Insta-worthy feed that attracts a lot of people. After all, the more people that follow you, the more customers you can attract to your brand. The secret

SOCIAL COMMERCE

How to Sell on Instagram: Your E-Commerce Guide To More Sales

September 13, 2018

It’s no secret that social media garners a lot of attention and emphasis when it comes to marketing your business. So, naturally, we think most brands should make it a priority to learn how to sell on Instagram. For good reason. A

FOLLOWERS AND ENGAGEMENT

10 Instagram Metrics to Track Performance

August 30, 2018

This post is all about the most important Instagram metrics and how to track Instagram performance.

BRAND AWARENESS AND LOYALTY

The Anatomy of a Perfect Instagram Business Bio

August 28, 2018

Perfect Instagram business bio = sorted.

FOLLOWERS AND ENGAGEMENT

A Guide to Instagram Tools for Social Media Managers

August 15, 2018

You’re eager to take your brand’s Instagram account to the next level. But, by now you’ve noticed that the functionality within the Instagram app itself can be somewhat limited. Sure, you can snap a photo, apply a filter, and write a caption,

FOLLOWERS AND ENGAGEMENT

17 Creative Instagram Story Ideas to Engage Your Audience

August 8, 2018

Looking for inspiring Instagram story ideas? Look no further.

FOLLOWERS AND ENGAGEMENT

Instagram For Small Business: Your Complete Success Guide

August 2, 2018

Your time is sparse and precious - but social media can have an unbeatable ROI. Here's how to get your small business thriving on Instagram.

SOCIAL COMMERCE

How to Take Advantage of Shoppable Instagram Stories Stickers

June 20, 2018

New Instagram Feature: Shoppable Instagram Stories Stickers Last week, Instagram announced an exciting new feature for retailers and businesses. Shoppable Instagram Stories stickers. Soon you’ll be able to add stickers to featured Stories products. Once viewers tap the sticker, they can see

FOLLOWERS AND ENGAGEMENT

How Often Should I Post? The Optimal Instagram Posting Guide

June 13, 2018

What’s the biggest question you have about leveraging Instagram to market your business? You guessed it! You're not alone in trying to figure out: How often should I post on Instagram? Sure, maybe you’re trying to figure out how to take better

FOLLOWERS AND ENGAGEMENT

Instagram Live: Your Ultimate Guide To Going Live on Instagram

May 28, 2018

First came Instagram Stories, then came Instagram Live. It’s no secret that live video took the world by storm in recent years. Research from Tubular Insights found that people spent eight times longer watching live videos than on-demand. Another study found that

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