Short-form video drives real results. But most marketers are stuck in a cycle of constant updates, shifting algorithms, and viral trends that vanish overnight. This guide helps you build a video strategy with staying power.
Here’s a brutal truth: The people who know your brand’s audience best—the ones living in the comment trenches, decoding internet hieroglyphics, spotting a meme before it even hits Slack—are still being treated like interns with Canva logins.
Discover the latest Instagram influencer marketing strategies for 2025, including actionable campaign tips, nano/micro influencer trends, and proven ways to drive authentic engagement and ROI.
With the human attention span decreasing and the demand for easy-to-understand content rising, short-form videos are taking over the digital marketing world. But, like any other type of content, you need to find the right fit for your brand.
If your content relies on trending audio and rushed memes, you’re not staying relevant—you’re just reacting. This blog unpacks why trend-chasing leads to burnout and forgettable content, and how to build a strategy rooted in brand, not hype. From evergreen posts to content pillars, see how Sked helps you stay consistent, creative, and in control.
You’ve got a fever, a pounding headache, and a prescription for painkillers and bed rest. But instead of logging off and letting your body recover, you’re still stress-refreshing Slack. Why? Because without you, nothing gets posted. Captions go unapproved. Someone’s panicking about login access. And suddenly, your "strategic" social workflow is being held together by a string of emergency DMs and caffeine-fueled chaos.
Let’s be real: nowadays, social media managers are expected to do it all. Content strategist, copywriter, graphic designer, data analyst, community manager, customer service rep, trend forecaster—all rolled into one.
Social media moves fast—but many brands still move slowly. While TikTok trends, meme moments, and reactive content can catapult brands into cultural relevance, many social media managers are still stuck waiting days (or longer) for approval. That funny, timely post? By the time it gets greenlit, the moment’s passed.
Learn how shoppable posts, Instagram Shops, and in-app checkout are driving sales for online stores, and how Sked Social’s all-in-one platform can help you streamline your Instagram marketing and boost ROI.
Social media audits are powerful tools for earning trust and uncovering real growth opportunities. Help clients see what’s working, what’s not, and exactly how to move forward with a data-backed social media marketing strategy.
In 2025, social media is more complex, collaborative, and business-critical than ever. And yet, so many teams are still using tools built for solo creators or tiny startups. It’s like trying to run a relay race with one sneaker or a pair of flip-flops.
