What belongs in an agency social media pitch deck?
When 78% of social sellers outperform businesses that don’t use social media and 58% of marketing leaders report increased pressure to prove their worth, your target audience probably needs no introduction to the value of social platforms.
That said, they do need some convincing that your social media agency can deliver the results they’re looking for—and that’s where social media pitch decks come in.
A well-crafted pitch deck can reassure potential clients that you have the right skill set and tools to help them reach their social media goals, boosting your chances of closing the deal.
What is a social media pitch deck?
A social media marketing pitch deck is a visual presentation that shows potential clients what your agency offers and why your services are ideal for them. It covers a high-level social media management strategy, explains what the client can expect from your team, and defines what success will look like.
Think of it as your business’s trailer—it gives clients a taste of what to expect, so they (hopefully) want to buy the whole film.
The goal of a social media pitch deck is to showcase your value and ultimately win over clients. It’s invaluable for a wide range of industry professionals, including social media marketing agents, content creators, and designers looking to secure retainer gigs.
How a pitch deck presentation wins over clients
A pitch deck presentation helps you win over clients by showcasing your services and demonstrating how you’ll support their social media and overall business goals.
A well-designed one typically presents a personalized social media plan designed around the client’s needs and includes proof of past successes for similar businesses. This can help build trust and showcase your credibility—both essential for securing a contract.
Get started with our customizable social media pitch deck template!
Key components of a winning pitch deck
Unfortunately, not just any pitch deck will have clients knocking on your door. A winning deck needs the right look, content, and hard data to secure a sale, so make sure you include:
An eye-catching cover slide
It takes most people less than 30 seconds to form a first impression. Since this isn’t enough time for a potential client to review your entire deck, you need to wow them with the first slide so they’re primed and ready for the rest of your pitch.
A cover slide is like your pitch deck’s opening scene, and it should sum up the basis of the presentation at a glance. Use your agency’s name and logo, the client’s logo (when relevant), and a clear but concise tagline related to your pitch.
Make it visually appealing by using your agency’s colors and fonts, but be careful not to go overboard. Too many graphic elements or too much text can cloud the message. A clean, minimalist look is ideal, as it captures attention without overwhelming potential clients.
An engaging introduction to your agency
Introduce your agency with a brief overview of who you are, what you do, what your core values are, and what sets you apart from other agencies. For example:
We’re a data-led social media marketing agency that helps B2B clients achieve sustainable growth through social media campaign management, content creation, influencer outreach, and pay-per-click (PPC) advertising services.
Don’t get lost in the details here—keep things short and sweet, focusing on the highlights that make your agency stand out. What the client ultimately wants to see is what you can do for them, so spend most of your time and effort on strategy and results.
A compelling and exciting marketing strategy
This is the heart of your pitch deck—what will likely determine whether you secure a contract. It should include your action plan for reaching the client’s unique goals and provide a high-level overview of stakeholder and team member responsibilities (on both sides).
Focus the strategy around:
- The channels you’ll cover
- The social media tools you’ll use
- The type of content you’ll create
- How your strategy will help the client achieve their goals
- The metrics and key performance indicators (KPIs) you’ll use to measure success
Sked can help you deliver on the promises in your pitch deck. The platform not only streamlines social media management tasks for your team through features like shared content calendars and a centralized inbox, but it also makes it easier to work with clients and meet their unique needs.
- No-login links and seamless approval workflows make it easy for stakeholders to review and sign off on social media content.
- The social listening feature gives you deep insights into brand sentiment, audience engagement, and competitor activities.
- Custom reports help you deliver the specific insights clients care about.
Whichever tools you use, take a little time to highlight how they’ll help you achieve the client’s goals. This can help alleviate any concerns they might have about strategy execution, showcasing how seamless a working relationship with your agency will be.
Impressive data and evidence of past success
This is your chance to show that you’ve done your research and have already achieved what you’re promising with other clients. Proven results and initiative can build prospects’ trust and confidence in your brand.
So cover some data or insights about your potential client’s current performance, like a brief overview of their current overall brand sentiment on Instagram. Sked Social’s analytics feature can help by generating on-demand, customizable social media reports on anything from audience to competition.
And don’t forget to showcase your past wins by including a few testimonials and case studies from other clients in the same industry or with similar needs. Sked’s AI tools can streamline pitch deck creation, generating summaries of your current clients’ performance to showcase your agency’s value.
Sked’s Captivate AI can elevate your deck even further with powerful AI-powered competitor insights and recommendations on how to match or counter their tactics. You get quick access to the data your potential clients need to see, saving time and maximizing your deck’s impact — no number-crunching required.
An inspiring call to action
No pitch deck is complete without a call to action (CTA). Wrap things up by inviting your potential client to take the next steps, whether that’s scheduling a follow-up meeting to iron out the details or signing a contract then and there.
Make sure your CTA is clear and action-driven, and make it easy for the client to move forward by including a link or QR Code that directs to your meeting calendar or onboarding portal.
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Comienza GRATISPitch deck best practices
Now that you know the must-have features of a pitch deck, how do you design and present it to encourage more follow-ups? Here are some best practices to keep in mind when creating your social media proposal:
Balance aesthetics and information
When it comes to pitch decks, looks do matter. A bland design doesn’t grab and keep attention, and in a creative industry like social media marketing, it might not inspire confidence in your skills.
So keep your slides aesthetically pleasing with:
- Color contrast, preferably using your brand’s colors
- Readable fonts that are sized appropriately
- High-quality visuals, like your logo and relevant images
- Consistent branding that matches all your other client-facing resources
But be careful not to focus so much on the design aspect of your deck that you forget the content. Balance everything out by including a meaningful copy that follows the guidelines we laid out earlier.
Customize the deck to match prospective client needs
Starting from a standardized presentation template is great! Using the same pitch deck for every proposal and just switching out names and logos? Not so great.
Clients want to see that you’ve done your research and understand their specific needs, pain points, and goals—and that you have the tools and skills to solve them. So you’ll need to customize most of your pitch deck for each client, including the:
- Service list: Focus on the services you offer that are most relevant to the client’s industry, needs, etc.
- Social media strategy: Potential clients aren’t looking for a one-size-fits-all strategy, so personalize your approach based on their goals and current performance.
- Case studies: Highlight proven results that are most relevant to the client’s industry and expected outcomes.
Draw from data and past wins to tell a story
Take advantage of your pitch deck to showcase your past successes—include case studies or data-driven reports from companies that faced the same issues your potential client is facing and highlight how you delivered results.
Sked’s analytics can help by importing 2–6 months’ worth of historical data and highlighting your top-performing content. This makes it easier to determine which brands to include in your pitch deck. But you’ll also want to include relevant data that shows the client where they are now and how you can get them where they want to be.
Sked Social’s reputation management feature surfaces brand sentiment, and you can use the social listening tool to track up to 20 of your potential client’s competitors. This way, you can come armed with data—without sinking hours of your valuable time into clients who haven’t signed a contract yet.
Be prepared to present the deck live
If you have the opportunity to present your pitch deck live, instead of just sending via email, take advantage! With live presentations, you get an in-the-moment opportunity to address questions, concerns, and potential issues, clearing up any obstacles that are standing in the way of a successful sale.
Of course, success isn’t guaranteed with a live presentation. How you present your pitch decks plays a big part in whether you secure follow-up meetings. To get the most out of your presentations:
- Rehearse your pitch beforehand to make it feel natural, not scripted.
- Don’t be afraid to go off-script—stakeholders might raise new issues or goals that weren’t initially covered, so be ready to adjust on the fly.
- Make eye contact and engage with the audience throughout the presentation.
- Prepare for questions by researching the client, their competitors, and their needs beforehand.
- Pause for Q&As after each main slide to give stakeholders a chance to weigh in.
In other words, think back-and-forth conversation, rather than formal speech. The better you can keep your audience engaged and participating in the presentation, the more likely they are to come away with a great impression of your agency.
Simplify pitch deck creation and deliver on your promises with Sked Social
High-converting social media pitch decks need attention-grabbing cover slides, engaging intro sections, customized digital marketing strategies, proof of past wins, and clear CTAs. These components help highlight your value and drive action, increasing your chances of winning the contract.
Sked Social supports your social media agency from pitch deck to final deliverables with advanced analytics and AI-powered tools that give you deep insights into every client’s performance, audience, and competitors.
And with the platform’s collaboration tools, unlimited users, and seamless approval workflows, execution is a breeze. It’s a comprehensive solution that helps you win more clients, deliver better results, and build seamless partnerships for sustainable growth.
Ready to land (and keep) more social media clients? Try Sked today!
