Social search: How to Optimize for Discoverability on TikTok and Instagram (2025)

May 19, 2025

According to a 2025 report, over 50% of Gen Z and Millennials now prefer using social media for product discovery, recommendations, and research over traditional search engines. From skincare reviews to restaurant picks and travel hacks, social media is the new front page of the internet.

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BRAND AWARENESS AND LOYALTY

How To Create A Social Media Policy For Franchisees

January 26, 2022

A social media policy is key to keeping your franchisees on-brand with every post.

BRAND AWARENESS AND LOYALTY

The Best Social Media Management Tools for Franchises in 2024

January 26, 2022

For a franchise business owner, building a strong social media presence is essential for attracting and retaining customers. The good news? With the right franchise social media management tools, you can easily plan, create, and schedule content - no social media expertise required - leaving you more time to focus on running a great business.

BRAND AWARENESS AND LOYALTY

How to Start a Hashtag Campaign on Instagram

January 25, 2022

How to get from 0 to hashtag famous in a few steps.

Instagram

5 Tips to Improve Your Instagram When You Feel Stuck

January 24, 2022

What to do when nothing else seems to be working.

Instagram

The Ultimate Guide to Instagram for Franchises Businesses

January 24, 2022

Here's how you tie together a brand spread all over the country.

SOCIAL COMMERCE

5 Social Commerce Trends for 2022

January 24, 2022

Looking to make more bang for your buck in 2022? Check out the latest social commerce trends!

Instagram

How To Use Instagram Influencer Marketing

January 23, 2022

Influencers are your customers best friends - here's how to get the most out of influencers for your customer relationships

Instagram

The 6 Best Tools to Manage Multiple Instagram Accounts

January 23, 2022

Do you manage multiple Instagram accounts and do you want to make this process easier? Read about the top 8 amazing tools and apps to start using them for maximum impact!

SOCIAL COMMERCE

5 Ways to Increase Your Bookings With Instagram

January 23, 2022

If they love your content, they'll love to book. Here's how to get them to take the next step.

Instagram

The Complete Guide to Event Marketing on Instagram

November 28, 2021

Want your next event marketing campaign to feel like the most unmissable event of the year? Use Instagram - here's how.

Instagram

The Greatest Ever Guide to Restaurant Instagram Marketing

November 21, 2021

Want to make your restaurant a must-visit attraction? Here's what you need to do...

Instagram

How to Use Attraction Marketing on Instagram

November 15, 2021

The best kind of marketing doesn't feel like marketing at all. Here's how to make your Instagram feed a non-marketing lead and sales generator.

Instagram

9 Brilliant Ways Fashion Brands Can Master Instagram Marketing

November 15, 2021

With over 1 billion monthly active users, the power and scale of Instagram can’t be denied, especially when it comes to fashion brands. Yet, with countless fashion brands desperately seeking to connect with and convert their target audiences on the platform, how

Instagram

How to nail a B2B social media marketing strategy

November 14, 2021

Wondering how to hone your social channels into a business magnet? This is everything you need to know...

VISUAL MARKETING

15 Brilliant Examples of Visual Storytelling on Instagram

October 28, 2021

Visual storytelling is a visual narrative that is told or displayed through the use of visual media.

Instagram

Instagram Organic Growth Strategy Guide [2025]

October 28, 2021

There’s no denying that Instagram (and social media platforms at large) are powerful places for brands and businesses to play. This low-cost marketing channel can give businesses the opportunity to reach new audiences, build an engaged community and even convert followers into customers.

Instagram

Instagram KPIs: Metrics to Track in 2025

October 28, 2021

Measuring your performance is only half of what it takes to be successful on Instagram - you also need clear goals. Here's how to find and make those goals.

Instagram

Creating a dynamic social media video marketing strategy

October 22, 2021

Here's where and how you can pull off a dynamic social video marketing strategy.

Instagram

7 Essential Tips for B2B Instagram Marketing

October 21, 2021

Here's how you can capture clients for your B2B brand on Instagram.

BRAND AWARENESS AND LOYALTY

8 quick ways to generate a professional Instagram bio

October 15, 2021

Not sure what to say in your professional Instagram bio? Then check through these 8 killer fomulas to find the one best suited for your brand.

Instagram

Social media CRM strategy: Creating experiences with social

October 15, 2021

Making social part of your CRM makes for unmatchable customer experiences - here's how to make the two play nice.

BRAND AWARENESS AND LOYALTY

Building brand awareness on Instagram: An easy guide

October 15, 2021

How to build brand awareness on Instagram As a business, you want to make sure every marketing channel you’re investing in is delivering tangible results. While Instagram might seem an unlikely choice, this social media platform offers powerful opportunities to help your

LEAD GENERATION

Using social media attribution models to supercharge success

October 8, 2021

Want to see exactly where your followers are turning into customers? Then you need to get on board with social attribution.

BRAND AWARENESS AND LOYALTY

8 Ways to Build Brand and Customer Loyalty on Instagram

October 1, 2021

Here are 8 simple and devastatingly effective ways you can keep your most valuable customers loyal.

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