Social search: How to Optimize for Discoverability on TikTok and Instagram (2025)

May 19, 2025

According to a 2025 report, over 50% of Gen Z and Millennials now prefer using social media for product discovery, recommendations, and research over traditional search engines. From skincare reviews to restaurant picks and travel hacks, social media is the new front page of the internet.

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X (Formerly Twitter)

X (Twitter) Image Size Guide: Best Image & Video Sizes [2024]

March 11, 2024

Post at the right size.

Instagram

20 Tactics to Get More Instagram Reel Views

March 11, 2024

We share 20 creative tactics to help you get more Instagram Reels views.

TikTok

8 Tips on How TikTok Can Boost Your Traffic

March 6, 2024

Get more traffic through the most engaging app ever

Instagram

Best First Post on Instagram: How to Make a Stellar Impression

March 4, 2024

If you’ve just created your first Instagram account, congratulations! This is a huge milestone for your online business. Now that you’ve taken the leap into the world of Instagram, you need to create your first Instagram post.

Facebook

How to Set Away Messages on a Facebook Business Page

February 28, 2024

Social media apps are constantly evolving to make our lives a little bit easier. Messaging apps, in particular, are great for social media marketing, giving customers instant replies, even when you need to take a break away from managing your business page.

Instagram

The Complete Guide to Instagram Collaboration Posts [2024]

February 26, 2024

Collaaaaaaboration time, cmon!

Instagram

How to Use Instagram Stories to Gain Followers

February 21, 2024

Stories can capture followers like crazy - here's how you can use your short-form videos on Instagram to boost your follower count.

Instagram

How to Repost on Instagram Stories (Even If You're Not Tagged)

February 19, 2024

Not tagged? No problem. Repost away.

Instagram

How to Use Instagram Story Quiz Stickers to Boost Engagement

February 14, 2024

Get stickier engagement with stickers.

Instagram

How to DM Brands on Instagram for Collaborations

February 12, 2024

A journey of 1000 collabs begins with a single message

Instagram

Unique Instagram Highlight Cover Ideas (with Examples)

February 7, 2024

Showcase your business in short style!

Social Strategy

19 Instagram Direct Message Templates For Your Business

February 5, 2024

Here are 19 no-brainer direct reply templates you can steal for your brand today!

Instagram

How to Write The Perfect Instagram Bio (With Examples)

January 31, 2024

Instagram bio writing 101

Instagram

How to Use Instagram Countdown Stickers to Drive Sales

January 29, 2024

How ticking clocks make your Stories stickier

Instagram

How to Create Instagram Stories on Your Laptop or PC

January 22, 2024

Laptop stories are faster stories.

Instagram

The Ultimate Guide to Hashtags for Instagram Stories

January 17, 2024

Here's how to get more out of your Instagram Stories with the right hashtags.

Instagram

How to Send Voice Messages on Instagram

January 15, 2024

Make your voice count on Instagram. Literally.

Instagram

13 Instagram Location Post Ideas (with Examples)

January 10, 2024

It's all about location, location, location.

Instagram

What to Do When Instagram Engagement Drops

January 8, 2024

Seen a drop in engagement? You're not alone.

Instagram

The Complete Guide to Instagram for Jewelry Businesses

January 3, 2024

Running a jewelry business? Get your wares on Instagram.

Social Strategy

How to Make a Social Media Calendar in Excel

January 1, 2024

Excel your content calendar

Sked News

Simplify content planning and reporting with Sked Labels

December 19, 2023

Labels, powered by Sked’s Captivate AI, analyzes past posts and distills them into common topics and themes based on the intent of the content.

AI Tools

Best AI Image Generators To Speed Up Social Media Workflows

December 14, 2023

Ready to create phenomenal AI-powered images?

Case Study

Tapping Into Viral TikTok Moments & Grow On Social Media

December 13, 2023

Find out how Meghan streamlined TikTok management with Sked Social

Reclaim your downtime with Sked Social

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