Social search: How to Optimize for Discoverability on TikTok and Instagram (2025)

May 19, 2025

According to a 2025 report, over 50% of Gen Z and Millennials now prefer using social media for product discovery, recommendations, and research over traditional search engines. From skincare reviews to restaurant picks and travel hacks, social media is the new front page of the internet.

Continue Reading
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Filter by Category
Reset
AI Tools

Why Social Media Managers Need To Think About AI Tools

December 13, 2023

Imagine a world where your social media tasks are effortlessly streamlined, leaving you more time for creativity and strategy.

Social Media News

ICYMI: Social Media News October 2023

October 20, 2023

The latest social media news and what it means for you and your clients.

Instagram

How to Keep Your Instagram Safe, Secure and Protected

October 16, 2023

Take a proactive approach when it comes to the safety of your Instagram account.

VISUAL MARKETING

The 10 Best Social Media Photo Editing Apps

October 10, 2023

We’ve pulled together the 10 best social media photo editing apps. What do you think of this list?

BRAND AWARENESS AND LOYALTY

The Best Social Media Management Tools for Agencies of 2024

October 8, 2023

Want to know the best social media management tools for agencies this year? Click to read and get an edge over your competition.

Instagram

How to Set Up Instagram Two-Factor Authentication

October 8, 2023

Say goodbye to sharing those backup codes. Learn how to set up 2FA on Instagram when multiple devices need access to the account.

Link-In-Bio

How to Use Link-in-Bio Tools to Grow Traffic from Social

October 6, 2023

How to best leverage your link in bio tool to drive traffic from Instagram and TikTok and maximize your social media conversions.

Instagram

How Does The Instagram Algorithm Work? – AI Ranking Explained

October 4, 2023

Confused by the Instagram AI ranking algorithm? Want to optimize your Instagram profile? Here’s how to beat the algorithm and create thumb-stopping content!

Social Media News

ICYMI: Social Media News November 2023

September 20, 2023

The latest social media news and what it means for you and your clients.

Social Media News

ICYMI: Social Media News September 2023

September 20, 2023

The latest social media news and what it means for you and your clients.

Sked News

Auto-Publishing for TikTok is now available in Sked

September 7, 2023

It’s time to say goodbye to manual posting stress and hello to the world of auto-publishing for TikTok videos.

TikTok

Why add TikTok to your short-form video strategy?

September 6, 2023

Thinking about adding TikTok to your short-form video strategy? It doesn't have to be complicated.

VISUAL MARKETING

User Generated Content (UGC) Tips for Social Media Marketers

August 18, 2023

Want to take your UGC game to the next level? Here are our top user-generated content tips.

VISUAL MARKETING

Streamline Your Agency’s Social Media Approval Process

August 14, 2023

Tired of feeling like you're herding cats? Sked Social's Client Collaboration features can help.

Instagram

How To Increase Your Instagram Engagement Rate - 11 Expert Tips

August 11, 2023

At its core, a successful Instagram engagement strategy is all about creating a thriving and interconnected community.

Social Media News

ICYMI: Social Media News August 2023

August 9, 2023

The latest social media news and what it means for you and your clients.

Social Media News

ICYMI: Social Media News July 2023

July 19, 2023

The latest social media news and what it means for your brand and clients.

Instagram

NEW: Schedule Instagram Threads Posts in Sked Social

July 11, 2023

We’re excited to be the first (we think!) to launch Instagram Threads scheduling for brands right in your social media scheduling platform - Sked Social.

Case Study

How to Unlock Workflow Efficiencies as an Agency

June 22, 2023

Juggling multiple platforms and tools to manage your clients’ social media presence can be tricky and time-consuming. This is where Sked can help!

Case Study

Scaling a Full-Service Social Media Agency with WAY Social

June 22, 2023

Jess turned her passion for social media into a business a little over three years ago, helping entrepreneurs and publishers build brands through the power of social media.

Case Study

Supporting Small Businesses on Social Media at Scale

June 22, 2023

We sat down with Sam to learn why putting the right systems in place to unlock time and cost efficiencies was key to the viability of his agency’s business model

LEAD GENERATION

Using social media analytics to supercharge your growth

June 15, 2023

Understanding and leveraging social media analytics is vital for success. From platform-specific insights to cross-platform analytics and competitor analysis, we'll show you how optimize your strategy with data

Social Media News

ICYMI: Social Media News June 2023

June 14, 2023

The latest social media news. What happened and what it means for your business and your clients.

FOLLOWERS AND ENGAGEMENT

How to Manage Social Media Accounts for Multiple Clients

June 7, 2023

Growing a marketing or advertising agency is tough. Like any service-based industry, there’s the ever-present juggle between hands on deck versus time on the clock. After all, agencies need to be increasingly agile yet learn to produce high-caliber work at an increasingly fast pace.

Reclaim your downtime with Sked Social

Start free trialBook a demo