Stay ahead of the curve with the most up-to-date, platform-specific image size recommendations for every major social network in 2026. This guide covers Instagram, Facebook, X (Twitter), LinkedIn, TikTok, Pinterest, YouTube, Threads, Google Business Profile, and Snapchat—plus actionable best practices to keep your brand visuals sharp, consistent, and high-performing.
Key Takeaways
- Use the correct image sizes for each platform to avoid cropping, distortion, or pixelation—1080x1080 px (square) and 1080x1920 px (vertical) are the new standards for most networks
- Prioritize aspect ratios (1:1, 4:5, 9:16) and mobile-first design for maximum reach and engagement
- Always use high-resolution images and keep key content centered to avoid cut-off in feeds and stories
- Test your visuals in a social media scheduling tool like Sked Social to preview and optimize before publishing
- Sked Social’s Media Library & Editor and Planning features make it easy to maintain brand consistency and adapt to every platform’s requirements
Why Social Media Image Sizes Matter in 2026
If you’re still uploading the same image to every social platform and hoping for the best, you’re leaving reach, engagement, and brand polish on the table. In 2026, every major network has its own image size requirements—and the algorithms are less forgiving than ever. Using the wrong dimensions can mean your content gets cropped, pixelated, or even hidden from your audience.
With mobile-first design now the norm and vertical video dominating feeds, brands and agencies need to be laser-precise with their visuals. The right image size isn’t just about aesthetics—it’s about maximizing your content’s impact, protecting your brand reputation, and ensuring your message lands exactly as intended.
Platform-Specific Image Size Recommendations for 2026
Let’s break down the essential image sizes for each major social platform, including best practices and real-world examples.
Instagram Image Sizes 2026
- Profile Picture: 320 x 320 px (1:1)
- Feed Posts:
- Square: 1080 x 1080 px (1:1)
- Portrait: 1080 x 1350 px (4:5)
- Landscape: 1080 x 566 px (1.91:1)
- Stories & Reels: 1080 x 1920 px (9:16)
- Carousel: 1080 x 1080 px or 1080 x 1350 px
- Ads: 1080 x 1080 px (1:1) or 1080 x 1920 px (Stories/Reels)
Pro Tip: Always center key content and leave space at the top and bottom for profile icons and CTAs. Use Sked’s Instagram Scheduler to preview your grid and stories before publishing.
Facebook Image Sizes 2026
- Profile Picture: 320 x 320 px (1:1)
- Cover Photo: 851 x 315 px (2.7:1)
- Feed Posts:
- Square: 1080 x 1080 px (1:1)
- Vertical: 1080 x 1350 px (4:5)
- Horizontal: 1200 x 630 px (1.91:1)
- Stories: 1080 x 1920 px (9:16)
- Event Cover: 1920 x 1005 px
- Ads: 1080 x 1080 px (Feed), 254 x 133 px (Right Column)
Example: A retail brand using Sked’s Facebook Scheduler can auto-publish perfectly sized images for both feed and stories, ensuring no product gets cropped out.
X (Twitter) Image Sizes 2026
- Profile Picture: 400 x 400 px (1:1)
- Header Image: 1500 x 500 px (3:1)
- In-Stream Image: 1200 x 675 px (16:9)
- Ads: 600 x 335 px (single image)
Best Practice: Keep text and logos centered to avoid cropping on mobile. Use Sked’s X Content Management to preview and schedule posts.
LinkedIn Image Sizes 2026
- Profile Picture: 400 x 400 px (1:1)
- Cover Image: 1584 x 396 px (4:1)
- Company Logo: 300 x 300 px
- Feed Posts: 1200 x 627 px (1.91:1), 1080 x 1350 px (4:5)
- Stories: 1080 x 1920 px (9:16)
Pro Tip: Use professional, high-res images and test how your visuals appear on both desktop and mobile. Sked’s LinkedIn Scheduler helps you maintain a polished, on-brand presence.
TikTok Image & Video Sizes 2026
- Profile Picture: 200 x 200 px (1:1)
- Video Cover Image: 1080 x 1920 px (9:16)
- Video Posts: 1080 x 1920 px (9:16)
- Stories: 1080 x 1920 px (9:16)
Example: A restaurant group using Sked’s TikTok Video Scheduling can ensure every video and cover image is formatted for maximum impact in the For You feed.
Pinterest Image Sizes 2026
- Profile Picture: 165 x 165 px (1:1)
- Pins: 1000 x 1500 px (2:3)
- Story Pins: 1080 x 1920 px (9:16)
- Board Cover: 800 x 450 px (16:9)
Best Practice: Use vertical images for better visibility and engagement. Sked’s Pinterest Scheduler supports all pin formats.
YouTube Image Sizes 2026
- Profile Picture: 800 x 800 px (1:1)
- Channel Banner: 2560 x 1440 px (16:9)
- Thumbnail: 1280 x 720 px (16:9)
- Shorts: 1080 x 1920 px (9:16)
Pro Tip: Center key visuals in banners and thumbnails. Use Sked’s YouTube Video Scheduling to keep your channel looking sharp.
Threads, Google Business Profile, and Snapchat Image Sizes 2026
Threads
- Profile: 320 x 320 px
- Post: 1080 x 1350 px (4:5)
Google Business Profile
- Logo: 720 x 720 px
- Cover: 1024 x 576 px
- Post: 720 x 720 px
Snapchat
- Profile: 320 x 320 px
- Geofilter/Story: 1080 x 1920 px (9:16)
Best Practice: Always use high-res images and keep text within safe zones to avoid cropping.
Mobile-First Design and Aspect Ratios: The 2026 Standard
Prioritize these aspect ratios:
- 1:1 (Square): Universal for feeds and profiles
- 4:5 (Portrait): Maximizes vertical space in feeds
- 9:16 (Vertical): Essential for Stories, Reels, Shorts, and TikTok
Step-by-Step:
- Design for the largest required size (e.g., 1080 x 1920 px)
- Center key content and keep text away from edges
- Test in a scheduling tool like Sked Social to preview on all devices
Social Media Image Size Best Practices for 2026
- Use high-resolution images (at least 1080 px wide)
- Keep text and logos in the center-safe zone
- Maintain brand consistency by using templates and a centralized Media Library
- Test images in your scheduling tool to catch cropping or formatting issues before publishing
- Optimize for each platform’s requirements—don’t rely on one-size-fits-all
Example: Agencies using Sked’s Collaboration and Approval Workflows can ensure every image is reviewed and approved for the right specs before it goes live.
How to Optimize Images for Each Social Platform
- Start with a template for each platform’s recommended size
- Design with aspect ratio in mind—not just pixel dimensions
- Use Sked’s built-in editor to crop, resize, and preview images for every network
- Leverage AI tools for smart cropping and content suggestions (AI Tools)
- Maintain a consistent visual identity by tagging and organizing assets in your Media Library
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Comienza GRATISOptimal Ad Image and Video Specifications for Every Major Social Platform in 2026
Running paid campaigns on social media? Using the right ad image and video specs is non-negotiable if you want your creative to look sharp, load fast, and drive results. Here’s your 2026 cheat sheet for ad formats across Instagram, Facebook, X (Twitter), LinkedIn, TikTok, Pinterest, YouTube, Threads, Google Business Profile, and Snapchat.
Instagram Ad Specs 2026
- Image Ads (Feed & Explore):
- Square: 1080 x 1080 px (1:1)
- Portrait: 1080 x 1350 px (4:5)
- Landscape: 1080 x 566 px (1.91:1)
- Stories & Reels Ads:
- Video Ads:
- Minimum resolution: 720p
- File type: MP4 or MOV
- Max file size: 250 MB
- Length: Up to 60 seconds (Feed), up to 120 seconds (Reels/Stories)
Pro Tip: Use vertical video for Stories and Reels to maximize screen real estate.
Facebook Ad Specs 2026
- Image Ads (Feed, Marketplace, Right Column):
- 1080 x 1080 px (1:1) or 1200 x 628 px (1.91:1)
- Stories Ads:
- Video Ads:
- Minimum resolution: 720p
- File type: MP4, MOV, or GIF
- Max file size: 4 GB
- Length: Up to 240 minutes (Feed), 15 seconds (Stories)
X (Twitter) Ad Specs 2026
- Image Ads:
- 1200 x 675 px (16:9)
- Max file size: 5 MB (PNG, JPEG, GIF)
- Video Ads:
- 1200 x 1200 px (1:1) or 1920 x 1200 px (16:9)
- Max file size: 1 GB
- Length: Up to 2 minutes 20 seconds
Pro Tip: Center your message—cropping can occur on mobile.
LinkedIn Ad Specs 2026
- Sponsored Content Image:
- Video Ads:
- 1080 x 1080 px (1:1) or 1920 x 1080 px (16:9)
- Max file size: 200 MB
- Length: 3 seconds to 30 minutes (best: under 30 seconds)
- Carousel Ads:
TikTok Ad Specs 2026
- In-Feed & Spark Ads:
- 1080 x 1920 px (9:16)
- File type: MP4, MOV, AVI
- Max file size: 500 MB
- Length: 5–60 seconds (best: 9–15 seconds)
- Image Ads (TikTok for Business):
Pinterest Ad Specs 2026
- Standard Pin Ads:
- Video Pin Ads:
- 1080 x 1920 px (9:16) or 1000 x 1500 px (2:3)
- Max file size: 2 GB
- Length: 4 seconds to 15 minutes
Best Practice: Use vertical formats for higher engagement.
YouTube Ad Specs 2026
- Video Ads (Skippable, Non-Skippable, Bumper):
- 1920 x 1080 px (16:9)
- File type: MP4, MOV
- Max file size: 128 GB
- Length: Skippable (up to 6 minutes), Non-skippable (up to 15 seconds), Bumper (6 seconds)
- Display Ads:
- 300 x 250 px (desktop only)
- Overlay Ads:
Pro Tip: Always upload in 16:9 for best compatibility.
Threads Ad Specs 2026
- Image Ads:
- Video Ads:
- 1080 x 1920 px (9:16)
- Max file size: 250 MB
- Length: Up to 60 seconds
Google Business Profile Ad Specs 2026
- Image Ads:
- Video Ads:
- 1280 x 720 px (16:9)
- Max file size: 100 MB
- Length: Up to 30 seconds
Snapchat Ad Specs 2026
- Single Image/Video Ads:
- 1080 x 1920 px (9:16)
- File type: JPG, PNG, MP4, MOV
- Max file size: 32 MB (image), 1 GB (video)
- Length: 3–180 seconds (video)
Best Practice: Keep text and logos in the center-safe zone to avoid cropping.
Workflow Tip:
Use Sked Social’s Media Library & Editor to store, crop, and resize all your ad creatives for every platform.
Expert Tips & Industry Best Practices for 2026
- Always check the latest platform guidelines—they change frequently
- Use vertical formats for Stories, Reels, and TikTok
- Batch-create and schedule content to save time and ensure consistency
- Leverage Sked’s Analytics to see which image formats drive the most engagement
- Keep a master cheat sheet of image sizes handy for your team
Transform Your Social Media Management with Sked Social
Staying on top of ever-changing social media image sizes is a full-time job—but it doesn’t have to be. Sked Social’s all-in-one platform empowers you to:
- Store and organize all your brand assets in a secure Media Library
- Edit, crop, and resize images for every platform with built-in tools
- Preview and schedule posts for Instagram, Facebook, TikTok, LinkedIn, and more—all in one place
- Collaborate with unlimited users and streamline approvals to keep your workflow moving
- Track performance and optimize your strategy with advanced Analytics)
Ready to transform your social media workflow? Start your free trial today—no credit card required.
