Social search: How to Optimize for Discoverability on TikTok and Instagram (2025)

May 19, 2025

According to a 2025 report, over 50% of Gen Z and Millennials now prefer using social media for product discovery, recommendations, and research over traditional search engines. From skincare reviews to restaurant picks and travel hacks, social media is the new front page of the internet.

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FOLLOWERS AND ENGAGEMENT

6 Instagram Starter Strategies For New Brands

January 22, 2018

Bringing your emerging brand to Insta? Here's what you need to do so you don't get lost in the feed and get noticed by high-value followers.

FOLLOWERS AND ENGAGEMENT

How to Post Long Captions on Instagram to Boost Visibility

January 18, 2018

While we all know and love Instagram as an image-first platform, lately long-form Instagram captions have been rising to the top of our feeds.

LEAD GENERATION

How to add a link to Instagram Story

January 17, 2018

Instagram gives you only one way to post a link on their platform. This guide shows you how to drive the most traffic to that link, and how to set it up.

FOLLOWERS AND ENGAGEMENT

How to Use Instagram Stories for Business

January 10, 2018

Have you ever wondered how to use Instagram Stories for your business? Learn more about the numerous benefits of using Stories for your brand.

BRAND AWARENESS AND LOYALTY

How to Use Instagram For Business: The Complete Guide

January 5, 2018

Want to build brand awareness, nurture communities, and celebrate your best customers - all for free? Then you need to get your brand on Instagram.

FOLLOWERS AND ENGAGEMENT

13 Instagram Bio Ideas To Make Your Brand Unforgettable

December 20, 2017

How do you create an Instagram bio that stands out? We’ve rounded up 26 examples of effective bios to get your creative juices flowing.

BRAND AWARENESS AND LOYALTY

Instagram Bio Ideas: 10+ Amazing Examples to Inspire you

December 15, 2017

Do you want to update your Instagram bio? Looking for ideas and examples to create an amazingly attention-grabbing and engaging Instagram bio? Well, then, you just need to keep on reading.

FOLLOWERS AND ENGAGEMENT

5 Instagram Growth Hacking Strategies to Fire Up Your Brand

December 15, 2017

Skyrocket your Instagram following with these top tips that you can implement into your Instagram marketing strategy right away!

FOLLOWERS AND ENGAGEMENT

How to Figure Out What to Post on Your Brand’s Instagram Feed

December 15, 2017

This post was originally published on November 2nd 2017, and was last updated on December 15th 2017. Are You Struggling to Figure Out What to Post on Instagram? You stare at your phone screen, just hoping that a gorgeous photo or an

FOLLOWERS AND ENGAGEMENT

Generate Buzz & Engage Your Audience with Instagram Pools

December 14, 2017

Instagram's latest polling feature on stories allows brands to connect with their community and gain free, quick and invaluable insight into their personal preferences. If you're not using this feature, you're missing out!

Instagram

Using Your Instagram Grid to Create a Better Feed

December 14, 2017

My beautiful Instagram feed brings all the followers to the yard – but how? These tips and tricks will have your Instagram grid looking on-point in no time.

FOLLOWERS AND ENGAGEMENT

How to Get Instagram Followers: A Marketing Guide for Brands

December 13, 2017

Instagram can be an incredibly powerful tool to elevate your brand and engage your audience. That is, provided you actually have an audience to speak

FOLLOWERS AND ENGAGEMENT

How to Win on Instagram Even if You Aren't a “Visual” Brand

December 13, 2017

This post was originally published on October 23rd 2017, and was last updated on December 13th 2017. Non-Visual Brands Killing It on Instagram Instagram is a popular network among companies, although “visual” brands, such as fashion companies, photographers, travel organizations, restaurants

FOLLOWERS AND ENGAGEMENT

6 Instagram Best Practices For Magazines [Analysis]

December 13, 2017

In this post I'm going to share with you the results of a small scale Instagram research. Me and my colleagues started this project at the beginning of the year. We turned to data to find out what are the rules that make successful Instagram posts. It was the biggest data driven project we’ve ever done and we discovered a few surprising things along the way.

FOLLOWERS AND ENGAGEMENT

22 Instagram Stats Every Social Marketer Wish They Knew

December 12, 2017

Instagram Statistics That'll Make You A Better Marketer When it comes to using Instagram for marketing, you understandably have a lot of questions. And, when those uncertainties crop up, you have numerous different ways you can attempt to get some clarity. In

FOLLOWERS AND ENGAGEMENT

Choosing The Right Instagram Post Ideas For Your Strategy

December 10, 2017

Selfies, staged images, and perspective shots, how does one choose? With a variety of Instagram post ideas for your brand to choose from; creating, sharing and, selecting the right content for your brand can be a challenge. And it's not hard to see

BRAND AWARENESS AND LOYALTY

The Instagram Algorithm: Everything You Need to Know

December 7, 2017

The Instagram Algorithm in 2021: Everything You Need to Know Instagram is a great tool for marketing. But one of the things standing between you and success is the Instagram algorithm. Like it or not, your performance on the algorithm can make

FOLLOWERS AND ENGAGEMENT

How to Use Instagram Stories: 9 High-Engagement Ideas

December 6, 2017

How to get started on Instagram stories, 9 different ideas for businesses to use!

LEAD GENERATION

The Psychology of Marketing on Instagram

December 6, 2017

  If you had to choose one word to describe your social media audience, it would likely look something like this: fickle. That Instagram post that you’re so sure will generate all of the likes and comments from your followers? It’s met

BRAND AWARENESS AND LOYALTY

Instagram Brand Toolkit: How To Create A Killer Aesthetic

November 16, 2017

Do you know those Instagram feeds that are just undeniably beautiful? The ones that inspire obsessive scrolling through all of those different photos? They’re incredibly visually pleasing—that much you know. But, when it comes to creating that same look for your own

BRAND AWARENESS AND LOYALTY

How To Increase Your Instagram Presence: 6 Easy Ways

October 19, 2017

With new brands popping up daily on users’ feeds, not to mention personal users honing their own visual feeds better than most big-budget companies, the world of eye-catching content and sustained user interest is a highly competitive one. So, where do you start when building your brand’s Instagram presence?

BRAND AWARENESS AND LOYALTY

Hashtag Marketing: How to Pick the Right Tags for Your Brand

October 5, 2017

Hashtags are an easy, free, and quick way for your business to get found on Instagram. Here's how to use them in your future posts.

Social Strategy

The Best Enterprise Social Media Management Tools of 2024

In today’s fast-moving digital landscape, managing multiple social media accounts for large businesses is no small feat. The best enterprise social media platforms will help simplify your workflow, give you real-time insights, and make sure your campaigns hit the mark.

Social Strategy

The 10 Best Sprout Social Alternatives in 2024

Looking for the best alternatives to Sprout Social? Whether you’re hunting for a more affordable option, a tool with different features, or just curious about what else is out there, you're in the right place.

Reclaim your downtime with Sked Social

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