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From 400mg of caffeine to a DM reply from Khloé Kardashian, Kendyl Vanscoy keeps it unfiltered in this Q&A. As Liquid Death’s Social Media Manager, she shares her hot takes on TikTok turning into QVC, the underrated skill every marketer forgets, and why she’d never ban cringe trends (they make the internet fun).
Every few years, marketers declare organic reach dead — and every time, they’re half-right. Platforms shrink distribution, content floods the feed, and dashboards go red. This piece breaks down why organic reach keeps dropping, and how the smartest brands are adapting with community, creators, and content that actually cuts through.
Your employees might be the most powerful marketing channel you’re not using. In a world where people trust people over logos, staff creators are driving more reach, more engagement, and more authentic storytelling than brand accounts ever could. This piece breaks down why amplifying your team beats chasing influencers — and how it builds culture, community, and credibility all at once.
From Frozen songs on repeat to banning low-rise jeans forever, Naomi Gaeng keeps it real in this week’s Q&A. She shares her go-to comfort food, the underrated social skill every creator needs, and why TikTok beats Instagram for creative discovery. Plus, a strong take on LinkedIn’s biggest ick.
Not every creator wins in beauty, gaming, or fashion. Some strike gold in the strangest corners of the internet — like whispering into mics, power-washing driveways, or even streaming themselves asleep. These 11 creators prove that if you commit, even the weirdest niche can pay.
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From fangirling her favorite creators to serving hot takes on LinkedIn cringe, Katy Pilar keeps it refreshingly real. She swears by TikTok, pasta in all forms, and the quiet superpower of personal brand. Dive into her Q&A for sharp insights, sneaky hacks, and a few laughs along the way.
Brands love to hit delete when a post goes sideways—but the internet never forgets. From tone-deaf campaigns to copy-paste fails, these are the most embarrassing brand posts that quietly disappeared from feeds (but not from memory). Screenshots really are forever.
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Robin O’Connell from LinkedIn isn’t afraid to keep it real. In this Q&A, he shares why “How Bizarre” still hits in 2025, why adaptability is the most underrated social media skill, and why Woolies garlic bread is top-tier comfort food. Plus, his thoughts on AI, and the brands he’s vibing with right now.
Social media trends burn bright, die young, and leave your feed looking dated. From LinkedIn cry selfies to TikTok voice filters, these once-hot tactics are already over. Here are 10 trends you should bury before they bury your brand.
Social media management isn’t just a job — it’s an extreme sport. Between Friday crisis emails, clients demanding viral magic, and algorithms that betray you overnight, only the real ones know the chaos. Here are 11 truths every social media manager will read and say: same.
Marketing audits aren’t glamorous. They’re messy, uncomfortable, and usually reveal some hard truths. But if you want to reset your strategy, they’re non-negotiable. At Sked, our team of three recently hit pause to rethink our marketing. Step one? A full audit of our strategy. Here’s what we did, what we found, and what you can take away for your own team.
Customer service has nowadays become an integral part of any brand’s omnichannel strategy. If you want to maximize customer acquisition and retention, as well as achieve your sales, marketing, and support goals, you need to be present and proactive on all relevant
Every shiny “creator tool” comes wrapped in PR fluff about empowerment and discovery — but the reality is far less noble. Instagram Shopping, TikTok Promote, LinkedIn InMail… they weren’t built to help you. They were built to make platforms more money. Here are six features that prove social media innovation is really just ad tech in disguise.
What would you post if your brand had zero followers and no baggage holding you back? This piece is a wake-up call for social media managers tired of safe, predictable content. It’s time to burn down the templates, reclaim your voice, and start posting like no one’s watching.
Unlock the full potential of TikTok with a data-driven, creative, and scalable marketing strategy. Learn how to build your brand, drive sales, and stay ahead of the competition—no matter your industry or team size.
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TikTok isn’t just viral dances and trending sounds — it’s the world’s most chaotic shopping channel. One minute you’re laughing at a dog video, the next you’ve dropped $47 on a desk vacuum you absolutely didn’t need.
From MySpace nostalgia to Duolingo obsession, this Q&A with Up’s Head of Growth, Sebastian Neylan, is full of dad-life humor, product geekery, and spicy takes. Discover what’s clogging his camera roll, which brands he rates right now, and the DM that changed his life. It’s a mix of fun, insights, and a little too much Sriracha.
Discover how leading fashion and retail brands turn Instagram into a powerful sales engine. Learn actionable strategies, best practices, and how Sked Social can help you streamline and scale your Instagram marketing for real results.
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