Social search: How to Optimize for Discoverability on TikTok and Instagram (2025)

May 19, 2025

According to a 2025 report, over 50% of Gen Z and Millennials now prefer using social media for product discovery, recommendations, and research over traditional search engines. From skincare reviews to restaurant picks and travel hacks, social media is the new front page of the internet.

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Agency Growth

How to Conduct a Social Media Report: A Step-by-Step Guide

October 11, 2024

Sked News

Your data, your way: Introducing Custom Reports

October 10, 2024

Custom Reports with paid and organic social for agency, multi-brand and multi-location businesses

Instagram

The 9 Best Instagram Schedulers of 2024

October 9, 2024

Instagram schedulers come with all kinds of features, tools, and integrations. You know you need one. But which one is right for you?

Instagram

How to Link Instagram and TikTok for HUGE Reach

October 6, 2024

Looking to get more reach from your shortform video content? Then link your TikTok and Instagram for maximum results.

Instagram

How to Use the Instagram Close Friends List

October 5, 2024

Want to share your Instagram posts or stories with just a select group of people? You need to create a Close Friends list. It’s the perfect way to keep certain content exclusive to your inner circle. Here’s exactly how you can set it up and start sharing more privately.

FOLLOWERS AND ENGAGEMENT

How to Change Fonts on Instagram (Bio, Post & Stories)

October 5, 2024

Have you noticed Instagram accounts using unique, eye-catching fonts in their bio and posts? Wondering how they pull it off and how you can do the same? In this article, we’ll break down how Instagram fonts work.

Social Strategy

The 9 Best Social Media Automation Tools for 2024

October 4, 2024

Looking to automate your socials? Discover the best social media automation tools for 2024, including Sked Social, Sendible, and Buffer.

Instagram

9 Instagram Success Tips & Tricks to Grow Your Followers

October 3, 2024

Becoming an Instagram success story takes hard work and creativity. We'll show you how to consistently grow your following.

Resource Download

How to Run a Social Media Audit

October 2, 2024

A social media audit can be a great way to stay on top of strategy, assess the efficacy of your posts, and dust away the cobwebs lurking on your brand's 15-year-old Facebook page. Here's how to tackle it.

TikTok

How to Create TikTok Video Memes with CapCut Templates

October 1, 2024

Memes are the lifeblood of TikTok, constantly evolving and capturing the internet’s attention. Want to get in on the fun? Here's how you can create them using CapCut.

Instagram

The 9 Best Instagram Automation Tools [2024]

September 30, 2024

Tired of doing the same tasks on Insta over and over again? Save time and get back to the fun stuff with one of these Instagram automation tools.

TikTok

The 11 Best TikTok Schedulers [2024]

September 27, 2024

Spend more time making videos and less time posting them with 2024's best TikTok schedulers.

Link-In-Bio

The 9 Best Link in Bio Tools for 2024 (Instagram & TikTok)

September 27, 2024

Unsure how to add a link to your Instagram or TikTok bio? Looking for a tool or app that will make multiple links possible? Check out 2024’s best link in bio tools for Instagram and TikTok.

TikTok

5 Easy Ways to Keep Audiences Engaged with Your Videos

September 23, 2024

From dynamic movement to clever editing, here are five effective ways to make your content stickier — and they're easier to pull off than you think.

Instagram

The 9 Best Instagram Competitor Analysis Tools of 2024

September 20, 2024

Want to outperform your Instagram competitors? Get ahead of the competition with the best Instagram competitor analysis tools of 2024.

Instagram

The 13 Best Instagram Analytics Tools of 2024

September 20, 2024

Want deeper insights into your Instagram content and followers? Looking for insights to drive smarter Instagram strategy and grow your account? Then you need one of the Instagram analytics tools on this list.

Agency Growth

How Agencies Can Scale Results with Influencer Partnerships

September 12, 2024

Whether you're refining your agency’s influencer marketing tactics or expanding your service offerings, keep reading to learn how to effectively leverage micro-influencers to scale your clients' results and ROI.

Resource Download

How to convince your manager to switch social media tools

September 10, 2024

In the fast-paced world of social media, the tools you use can make or break your success. But how do you know if your current social media management tool is truly serving your needs, or if it’s actually holding you back? If you’re struggling to keep up with the demands of modern social media management, it might be time to reevaluate your tools and consider a switch.

Social Strategy

The 11 Best AI Social Media Tools for 2024

September 9, 2024

Discover the best AI tools for social media in 2024, including apps for AI-powered captions, content, and insights.

Instagram

What You Need to Know About The New Rectangle Instagram Grid

August 28, 2024

The Instagram grid is one of the platform's defining features, allowing users to showcase their content in a visually appealing, curated format. But big changes could be on the horizon.

Threads

5 Brands to Follow on Threads

August 23, 2024

Looking for Threads inspiration? You’ve come to the right place—these five brands are nailing their strategy.

Social Strategy

6 Ways to Overcome Creative Block as a Social Media Manager

August 16, 2024

We've all been there—staring at a blank content calendar with absolutely no idea what to post. Here’s how to break through the rut.

LinkedIn

Best Brands to Follow on LinkedIn in 2024

August 9, 2024

Are you looking for the missing link in your brand’s digital strategy? Here are five standout brands that are killing it on LinkedIn and what social media managers can learn from their strategies.

Agency Growth

How to Structure Your Social Media Marketing Packages

August 2, 2024

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