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From fangirling her favorite creators to serving hot takes on LinkedIn cringe, Katy Pilar keeps it refreshingly real. She swears by TikTok, pasta in all forms, and the quiet superpower of personal brand. Dive into her Q&A for sharp insights, sneaky hacks, and a few laughs along the way.
Brands love to hit delete when a post goes sideways—but the internet never forgets. From tone-deaf campaigns to copy-paste fails, these are the most embarrassing brand posts that quietly disappeared from feeds (but not from memory). Screenshots really are forever.
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Robin O’Connell from LinkedIn isn’t afraid to keep it real. In this Q&A, he shares why “How Bizarre” still hits in 2025, why adaptability is the most underrated social media skill, and why Woolies garlic bread is top-tier comfort food. Plus, his thoughts on AI, and the brands he’s vibing with right now.
Social media trends burn bright, die young, and leave your feed looking dated. From LinkedIn cry selfies to TikTok voice filters, these once-hot tactics are already over. Here are 10 trends you should bury before they bury your brand.
Social media management isn’t just a job — it’s an extreme sport. Between Friday crisis emails, clients demanding viral magic, and algorithms that betray you overnight, only the real ones know the chaos. Here are 11 truths every social media manager will read and say: same.
Marketing audits aren’t glamorous. They’re messy, uncomfortable, and usually reveal some hard truths. But if you want to reset your strategy, they’re non-negotiable. At Sked, our team of three recently hit pause to rethink our marketing. Step one? A full audit of our strategy. Here’s what we did, what we found, and what you can take away for your own team.
Customer service has nowadays become an integral part of any brand’s omnichannel strategy. If you want to maximize customer acquisition and retention, as well as achieve your sales, marketing, and support goals, you need to be present and proactive on all relevant
Every shiny “creator tool” comes wrapped in PR fluff about empowerment and discovery — but the reality is far less noble. Instagram Shopping, TikTok Promote, LinkedIn InMail… they weren’t built to help you. They were built to make platforms more money. Here are six features that prove social media innovation is really just ad tech in disguise.
What would you post if your brand had zero followers and no baggage holding you back? This piece is a wake-up call for social media managers tired of safe, predictable content. It’s time to burn down the templates, reclaim your voice, and start posting like no one’s watching.
No se puede negar, TikTok ha causado sensación en el mundo del marketing en redes sociales en los últimos años. Con más de 732 millones de usuarios activos mensuales, TikTok se está convirtiendo rápidamente en una de las plataformas de redes sociales más populares del mundo. Aunque
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TikTok isn’t just viral dances and trending sounds — it’s the world’s most chaotic shopping channel. One minute you’re laughing at a dog video, the next you’ve dropped $47 on a desk vacuum you absolutely didn’t need.
From MySpace nostalgia to Duolingo obsession, this Q&A with Up’s Head of Growth, Sebastian Neylan, is full of dad-life humor, product geekery, and spicy takes. Discover what’s clogging his camera roll, which brands he rates right now, and the DM that changed his life. It’s a mix of fun, insights, and a little too much Sriracha.
2025 feeds are flooded with AI filler and algorithm chaos, but engagement isn’t dead—it just moved. This blog breaks down 10 post formats that still stop scrolls, spark comments, and build real community. From POVs to screenshots, here’s your cheat sheet to posting smarter, not just more.
Entender y aprovechar el análisis de redes sociales es vital para el éxito. Desde insights específicos de la plataforma hasta análisis interplataformas y análisis de la competencia, te mostraremos cómo optimizar tu estrategia con datos.
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Annie-Mai Hodge is not your average marketer. Between her love for The Nightmare Before Christmas, her “content graveyard” strategy, and her refusal to let Dubai Chocolate trends slide, Annie brings equal parts personality and expertise to everything she does.
Tired of B2B content that reads like a PowerPoint? These four creators are bringing clarity, personality, and real talk to the timeline. From demand gen hot takes to customer-led storytelling, they prove you don’t need jargon to be a genius. If you want your brand to feel less “corporate memo” and more “group chat,” start here.
