Not every viral hit is born in a boardroom. Sometimes, it’s the offbeat, low-fi, or downright chaotic moments that capture the internet’s heart. From the NSW Government calling an ibis a “bin chicken” to a kid’s pure love of corn taking over TikTok, these weird wins prove one thing: personality, authenticity, and surprise still rule the algorithm.
Chanel Clark isn’t here to play it safe. In this quickfire Q&A, The Marketing Club Founder shares why TikTok wins, what’s clogging her camera roll, and the one trend she’d ban forever. It’s bold, funny, and refreshingly real—just like her marketing style.
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Forget one way blasts, think Duo’s chaotic owl universe on TikTok, Ryanair’s roast yourself swagger, and Up Bank’s fintech meme fiestas. You’ll get jaw dropping examples, pinch perfect takeaways, and swipe ready hacks to flip your followers into an obsessed community—no corporate fluff allowed.
Discover the most effective ways to spot, adapt, and leverage Instagram trends in 2025—without losing your brand’s unique voice. Learn actionable strategies, expert tips, and the latest Sked Social features to help you ride the trend wave and drive real results.
Short-form video drives real results. But most marketers are stuck in a cycle of constant updates, shifting algorithms, and viral trends that vanish overnight. This guide helps you build a video strategy with staying power.
Here’s a brutal truth: The people who know your brand’s audience best—the ones living in the comment trenches, decoding internet hieroglyphics, spotting a meme before it even hits Slack—are still being treated like interns with Canva logins.
Discover the latest Instagram influencer marketing strategies for 2025, including actionable campaign tips, nano/micro influencer trends, and proven ways to drive authentic engagement and ROI.
With the human attention span decreasing and the demand for easy-to-understand content rising, short-form videos are taking over the digital marketing world. But, like any other type of content, you need to find the right fit for your brand.
These are the most important questions when interviewing for a social media manager role, and will give you the best idea if they're right for the role.
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