Instagram Marketing KPIs: The 2026 Guide to Measuring What Matters

February 28, 2026

Measuring your performance is only half of what it takes to be successful on Instagram - you also need clear goals. Here's how to find and make those goals.

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Instagram

Creating High-Quality Videos for Reels, TikTok, and Shorts

January 31, 2023

Great quality, great results. We’re not looking for perfect, but we do want our social videos to be really good. For better quality videos sometimes it's the simple things…

Instagram

Stay Ahead of the Competition: Learn about the Latest Advances in AI for Social Media Marketing

January 14, 2023

There's a lot of bull-proverbial going around about AI in social media marketing. Where are we *actually* at in 2023?

Social Media News

ICYMI: Social Media News January 11, 2023

January 10, 2023

The latest social media news. What happened and what it means for your business and your clients - January 11, 2023.

Sked News

Effortlessly generate 'captivating' captions with AI right in Sked Social

January 9, 2023

Attention social media marketers! Are you tired of spending hours brainstorming the perfect caption for your posts?

VISUAL MARKETING

A 2022 retrospective: the way the cards fell at Sked

December 6, 2022

Isn't life exhausting sometimes? Sked founder Hugh Stephens writes a summary of what happened this year.

SOCIAL COMMERCE

Make an impact with social media reviews and approvals

November 8, 2022

Stand out with a friction-free reviews and approvals process that your stakeholders will say YES to!

Sked News

Sked Inbox: Making Social Media Engagement Personal Again

October 17, 2022

Sked Inbox helps you add a human touch to your social media engagement, connecting with your audience on a personal level in record time.

Instagram

Pricing Models for Social Media Marketing Agencies

September 20, 2022

Know exactly what to charge for your agency services.

FOLLOWERS AND ENGAGEMENT

How to Manage Social Media Messages Like a Pro

September 9, 2022

Be like a messaging maitre d'

FOLLOWERS AND ENGAGEMENT

Facebook Messenger Automation: A Small Business How-to Guide

September 9, 2022

Answered customers are happy customers

BRAND AWARENESS AND LOYALTY

How to Use the Instagram Collab Feature on Posts and Reels

September 9, 2022

How to work Reely well together

FOLLOWERS AND ENGAGEMENT

How to Manage Your Instagram Inbox & DMs

September 2, 2022

Instagram Marketing is a powerful tool for building relationships, customer service, and even making sales. But as a business, the true marketing gold lies in your ability to talk to customers directly via your Instagram DMs.

Instagram

How to Sell Social Media to Clients

August 19, 2022

Sell social, get money for your skills.

Instagram

How to Use Link Stickers to Drive More Sales for Your Business

August 19, 2022

Stickers = sticky sales

Instagram

Setting up and Managing Multiple Social Media Accounts for Clients

August 19, 2022

Set 'em up for success

Instagram

Should I Follow My Competitors on Instagram?

August 5, 2022

Know your enemy, then beat 'em.

Instagram

How to Use The Instagram Story Editor Successfully

August 5, 2022

Edit Stories to perfection...

Instagram

How to Carry Out a Competitor Social Media Audit

August 5, 2022

It's like spying with a spreadsheet.

Instagram

How to Run a Social Media Competitor Audit (+ Free Template)

August 4, 2022

Know your enemy, beat your enemy.

Instagram

How to Create Instagram Templates with Canva

July 22, 2022

Do a little bit of Canva, get a whole lot of Instagram templates.

BRAND AWARENESS AND LOYALTY

How May June Creative Earned 120k in One Year of Freelancing

June 28, 2022

Our latest Sked Stars at May June Creative share their secrets for success!

Instagram

Social Proof and Sales: How They Work Together

June 5, 2022

Want to convert more prospects into buyers? Learn the proven ways to leverage social proof for your sales growth.

Instagram

How to Scale Your Social Media Marketing Agency

May 26, 2022

Do more with what you have, and grow!

Instagram

Making clients' feeds delicious: A Bistrot Media Interview

May 26, 2022

An interview with Sked Star, Bistrot Media!

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