Social search: How to Optimize for Discoverability on TikTok and Instagram (2025)

May 19, 2025

According to a 2025 report, over 50% of Gen Z and Millennials now prefer using social media for product discovery, recommendations, and research over traditional search engines. From skincare reviews to restaurant picks and travel hacks, social media is the new front page of the internet.

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Instagram

8 Ways to Spice up Your Videos for Reels, TikToks and Shorts

May 26, 2023

Is your video content in a creative rut? Time to spice things up!

Instagram

Here’s The Best Time To Post On Instagram For Your Restaurant

May 26, 2023

Almost every single restaurant and café these days is on Instagram. And if they’re not, they should be. Instagram is a critical marketing tool for businesses in the hospitality industry, particularly with younger audiences. In fact, studies show that Instagram users from

Social Media News

ICYMI: Social Media News May 2023

May 3, 2023

The latest social media news. What happened and what it means for your business and your clients.

FOLLOWERS AND ENGAGEMENT

Manage Your Google Business Profile With Sked Social

April 20, 2023

A well optimized Google Business Profile can significantly enhance site traffic, lead generation, in-person visits, and online orders.

Social Media News

ICYMI: Social Media News April 2023

April 4, 2023

The latest social media news. What happened and what it means for your business and your clients April 2023.

VISUAL MARKETING

Canva Tips: Magic Editor, Eraser, and Custom Animations

April 3, 2023

Level up your social media graphics with Canva's new features - Create an Animation, Magic Edit and Magic Erase

SOCIAL COMMERCE

Your guide to the best ecommerce hashtags for Instagram

April 2, 2023

Starting a new ecommerce business or looking to utilize Instagram to drive traffic to your existing store? Love them or hate them, hashtags are an important part of your social media marketing strategy. Using the right Instagram hashtags can help you extend

Social Media News

ICYMI: Social Media News March 2023

March 17, 2023

The latest social media news. What happened and what it means for your business and your clients March 2023.

Instagram

How to Add Brand Colors to Text in Instagram Stories + Reels

March 13, 2023

Quick and easy workarounds to get your exact brand colours incorporated into your Instagram Stories and Reels.

Social Media News

ICYMI: Social Media News February 20, 2023

February 22, 2023

The latest social media news. What happened and what it means for your business and your clients.

Instagram

6 Ways to Steal Your Competitors' Customers on Social Media

February 2, 2023

Steal yourself a slice of their pie

Social Media News

ICYMI: Social Media News January 30, 2023

February 1, 2023

The latest social media news. What happened and what it means for your business and your clients January 30, 2023.

Instagram

The exhaustive guide to excellent Instagram campaigns

February 1, 2023

Want to show ROI for your Insta activities? This is how you can set and hit targets worthy of showing off.

Instagram

Creating High-Quality Videos for Reels, TikTok, and Shorts

January 31, 2023

Great quality, great results. We’re not looking for perfect, but we do want our social videos to be really good. For better quality videos sometimes it's the simple things…

Instagram

Stay Ahead of the Competition: Learn about the Latest Advances in AI for Social Media Marketing

January 14, 2023

There's a lot of bull-proverbial going around about AI in social media marketing. Where are we *actually* at in 2023?

Social Media News

ICYMI: Social Media News January 11, 2023

January 10, 2023

The latest social media news. What happened and what it means for your business and your clients - January 11, 2023.

Sked News

Effortlessly generate 'captivating' captions with AI right in Sked Social

January 9, 2023

Attention social media marketers! Are you tired of spending hours brainstorming the perfect caption for your posts?

VISUAL MARKETING

A 2022 retrospective: the way the cards fell at Sked

December 6, 2022

Isn't life exhausting sometimes? Sked founder Hugh Stephens writes a summary of what happened this year.

SOCIAL COMMERCE

Make an impact with social media reviews and approvals

November 8, 2022

Stand out with a friction-free reviews and approvals process that your stakeholders will say YES to!

Sked News

Sked Inbox: Making Social Media Engagement Personal Again

October 17, 2022

Sked Inbox helps you add a human touch to your social media engagement, connecting with your audience on a personal level in record time.

BRAND AWARENESS AND LOYALTY

Freshen Up Your Social Media Presence with a Brand Audit

October 14, 2022

Refresh your brand, get a fresh audience

FOLLOWERS AND ENGAGEMENT

The Ultimate Guide To Social Media Engagement (+ Examples)

October 4, 2022

Get engaged for life

Instagram

How to Create a Social Media Content Calendar Template

September 29, 2022

Create it once, tweak it endlessly

Instagram

Pricing Models for Social Media Marketing Agencies

September 20, 2022

Know exactly what to charge for your agency services.

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